Overview
Hightouch Agents is an AI platform for marketers. Our agents are specifically designed for marketing workflows and tasks.
They can answer marketing questions, analyze campaign and creative asset performance, build audiences, and automate routine work like weekly reporting.
Agents are powered by complete context from your data warehouse and connected marketing tools, so answers and actions are based on your full customer and campaign data, not a single system.
What you can do with Agents
Agents are designed for the types of questions and tasks marketers handle every day.
| Use case | Example |
|---|---|
| Plan marketing campaigns | “Design a campaign to sell through my overstock inventory.” |
| Ask anything about your customers | “In the last 30 days, what percentage of new account sign-ups opened a new brokerage account?” |
| Analyze creative performance | “How are the Facebook ads I launched last week performing based on click-through rate?” |
| Discover new audiences | “Give me three high-value audiences that will buy these at 20% off.” |
| Automate reporting | “Generate a report at 9AM PT every day listing my top 5 lifecycle campaigns along with send volume and deliverability stats.” |
How Hightouch Agents work
Hightouch Agents are built on two core principles.
1. Complete context
Hightouch Agents connect to your data warehouse and marketing channels, ensuring insights are powered by all available information—not just data from a single tool.
Agents can access:
- Warehouse data: Products, customer transactions, inventory levels, and more
- Customer-facing channels: Advertising platforms, CRM, email, customer service tools, and more
- Internal brand knowledge: Brand guidelines, voice and tone, and marketing best practices
2. Purpose-built for marketers
Hightouch Agents are trained to handle complex marketing questions with high accuracy on the first try. They understand key marketing concepts such as:
- Creative fatigue and optimization
- Attribution modeling
- Audience segmentation
- Campaign performance analysis
By combining complete context with marketing expertise, Hightouch Agents help marketers make faster, smarter, and more data-driven decisions.