Empower your advertising team to run targeted campaigns across Vizio Ad’s premium Smart TV inventory.
Overview
Deliver more relevant ads across Vizio’s premium, brand-safe Smart TV ad inventory. Reach addressable audiences by matching your first-party identifiers to Vizio IDs using Match Booster.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to Vizio Ads
This integration requires prior approval from the Vizio Ads team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your Vizio rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
To connect, input the following provided by your Vizio rep:
- Access key
- Secret key
- Customer directory
Syncing custom audiences
You can input the ID of the audience you plan on delivering to Vizio Ads.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding Vizio Ads fields. You can match on any of the following user fields:
- IP address
Delete behavior
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Vizio Ads's audience.
Tips and troubleshooting
Refresh rate
Vizio Ads has a max refresh rate of daily. You should not have your Vizio Ads syncs running more than daily.
Matched device count
Match rates are not available to preview in the Hightouch platform. Contact your Vizio rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of Vizio devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.