This destination lets you push data from various sources to create and update membership of
audiences. Create a new audience and add new members
within a single sync. Subsequent syncs update audience membership. Use your audiences to
leverage Criteo's targeting suite to reach active in-market shoppers ready to engage with you and become
your next loyal customers.
You can match columns in your model with users in Criteo on the following fields:
Email
Mobile ad identifier
LiveRamp identity link
Criteo GUM cookie identifier
When using the Criteo GUM cookie identifier, you must also enter your advertiser's GUM Caller ID.
To get the GUM Caller ID, reach out to your Criteo account team.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.