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Reach the people who will care most about you, whether they’re just discovering you, or have engaged with you before.


This destination lets you push data from various sources to create and update membership of audiences. Create a new audience and add new members within a single sync. Subsequent syncs update audience membership. Use your audiences to leverage Criteo's targeting suite to reach active in-market shoppers ready to engage with you and become your next loyal customers.

Supported syncing

Object TypeDescriptionSupported Sync Modes
AudiencesCreate audiences and update contact list membershipUpsert

Getting started

To use the Criteo destination in Hightouch, you need Criteo credentials to authorize the Hightouch application with OAuth.

Syncing data


Syncing to Criteo's Audience API lets you manage your contact lists by creating, deleting, and updating audience data used for advertising campaigns.

Record matching

You can match columns in your model with users in Criteo on the following fields:

  • Email
  • Mobile ad identifier
  • LiveRamp identity link
  • Criteo GUM cookie identifier

When using the Criteo GUM cookie identifier, you must also enter your advertiser's GUM Caller ID. To get the GUM Caller ID, reach out to your Criteo account team.

Delete behavior

You can choose how to handle user records in Criteo when the corresponding rows are deleted in your source.

Do nothingKeep the contact in your Criteo audience
Remove from listRemove the contact from your Criteo audience

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using the Criteo destination. If you run into any issues, . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

Ready to get started?

Jump right in or a book a demo. Your first destination is always free.

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Need help?

Our team is relentlessly focused on your success. Don't hesitate to reach out!

Feature requests?

We'd love to hear your suggestions for integrations and other features.

On this page

OverviewSupported syncingGetting startedSyncing dataAudiencesTips and troubleshootingCommon errorsLive debuggerSync alerts

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