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Supported syncing

Sync TypeDescriptionSupported Sync ModesAPI Reference
AudiencesCreate audiences and update contact list membershipAdd, RemoveAudiences reference

Connect to Criteo

Go to the Destinations overview page and click the Add destination button. Select Criteo and click Continue. You can then authenticate Hightouch to Criteo using OAuth.

Click Log in to Criteo, log in with your Criteo account, and click Approve. Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.

Sync configuration

Once you've set up your Criteo destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Criteo destination you want to sync to.

Whether you're syncing events or audiences, begin your configuration by selecting the advertiser ownign the audience you want to sync to.

Syncing audiences

Syncing to Criteo's Audience API lets you manage your contact lists by creating, deleting, and updating audience data used for advertising campaigns.

Select an existing audience or create a new one

You can create a new audience or use an existing one. When creating a new audience, you can optionally enter a name; otherwise, Hightouch defaults to the name of the associated model. To use an existing audience, select the desired audience from the dropdown.

User identifiers

To identify which users to add or update in an audience, select model columns and the corresponding Criteo fields. You can match on any of the following Criteo fields:

  • Email
  • Mobile ad identifier
  • LiveRamp identity link
  • Criteo GUM cookie identifier
Increase match rates in Criteo audiences by enabling Match Booster.

When using the Criteo GUM cookie identifier, you must also enter your advertiser's GUM Caller ID. To get the GUM Caller ID, reach out to your Criteo account team.

Delete behavior

You can choose how to handle user records in Criteo when the corresponding rows are deleted in your source.

Do nothingKeep the contact in your Criteo audience
Remove from listRemove the contact from your Criteo audience

Tips and troubleshooting

Matched users count

Hightouch retrieves the audience metadata from Criteo in real-time. The matched number displayed in Hightouch should reflect what you see in Criteo. Note that the matched numbers are approximated to maintain privacy thresholds. Hightouch takes the matched count to calculate a match rate for your sync, where applicable. The calculation breakdown:

matched_user_count / # of rows queried in the latest sync run

The match rate is


calculated when:
  • syncing to an existing segment because the total number of records to ever be uploaded to the segment is unknown
  • removed users from your model is not removed in Criteo because the matched user count would be inflated in the calculation

Common causes for low match rates:

  • Your audience model is too small. Most ad platforms do not display the matched number unless there's at least one thousand matched users to maintain privacy thresholds.
  • The upload is still processing. We recommend waiting at least

    72 hours

    from the first sync run for numbers to settle.
  • Your data isn’t cleaned or hashed properly. Hightouch normalizes and hashes your data according to destination requirements, but it’s still good to make sure that the data is as clean as possible. Note that Hightouch cannot clean your data if you opt to hash it yourself. In that case, ensure you follow the data cleaning requirements forCriteo.

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Mar 28, 2024

On this page

Supported syncingConnect to CriteoSync configurationSyncing audiencesTips and troubleshootingMatched users countCommon errorsLive debuggerSync alerts

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