Hightouch supports automatically creating a new audience for your sync. You can
specify a custom name for this audience, or Hightouch will use the name of the
model.
Here, the model name Audience 1 will be used as the segment name:
This integration supports Segment mode. New records will be inserted into the Amazon Ads
audience segment. Users that are removed from the model will be removed from the
segment.
Amazon Ads allows mapping to various record types including a cookie ID sent from a data provider to Amazon by a cookie sync,
a mobile advertising identifier (MAID), and an external ID defined by data providers.
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