Ensure that you never serve another irrelevant advertisement with Amazon Ads
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Events | Sync data from any source to Amazon Ads as offline conversion events | Insert | Events docs |
| Audiences | Sync first-party data and third-party data from any source to Amazon Ads DSP audiences | Add | Audiences docs |
For more information about sync modes, refer to the sync modes docs.
Connect to Amazon Ads
Go to the Destinations overview page and click the Add destination button. Select Amazon Ads and click Continue. You can then authenticate Hightouch to Amazon Ads.
For the Authentication method, select Log in to Amazon Ads and log into your Amazon Ads account. Once successful, you will be redirected back to Hightouch to enter an advertiser ID and a descriptive name for your destination to complete setup.
Sync configuration
Once you've set up your Amazon Ads destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Amazon Ads destination you want to sync to.
Syncing events
Sync data from any source to Amazon Ads as offline conversion events.
Record matching
You can match rows from your model to events in Amazon Ads on any column in your model and any field in Amazon Ads. Ensure the data types of the model column and Amazon Ads field you select match. Refer to the record matching docs for more information.
Field mapping
Hightouch lets you sync event properties via field mapping.
Syncing audiences
Sync data from any source to Amazon Ads audiences.
Audience type
You can sync to first-party data or third-party data based on the type of audience.
- First-party data audience: Sync hashed user data to audiences
- Third-party data audience: Sync external identifiers such as MAIDs and cookie IDs
Record matching
To match rows from your model to audience in Amazon Ads, you need to select a model column and corresponding Amazon Ads field. For third-party data audiences, you can match on any of the following fields:
- Cookie ID
- Mobile Advertising ID
- External ID
For first-party data audiences, you can match on any of the following fields:
- Phone
- City
- State
- First name
- Last name
- Address
- External ID
Handling PII and hashing
By default, Hightouch automatically hashes first-party user data fields before sending requests to Amazon Ads.
You can turn off this behavior in the sync configuration. When off, the data from the model should be appropriately normalized and hashed according to Amazon Ads' hashing requirements.
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.