Go to the Destinations overview page and click the Add destination button. Select Amazon Ads and click Continue. You can then authenticate Hightouch to Amazon Ads.
For the Authentication method, select Log in to Amazon Ads and log into your Amazon Ads account. Once successful, you will be redirected back to Hightouch to enter an advertiser ID and a descriptive name for your destination to complete setup.
Once you've set up your Amazon Ads destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Amazon Ads destination you want to sync to.
You can match rows from your model to events in Amazon Ads on any column in your model and any field in Amazon Ads. Ensure the data types of the model column and Amazon Ads field you select match.
Refer to the record matching docs for more information.
To match rows from your model to audience in Amazon Ads, you need to select a model column and corresponding Amazon Ads field. For third-party data audiences, you can match on any of the following fields:
Cookie ID
Mobile Advertising ID
External ID
For first-party data audiences, you can match on any of the following fields:
By default, Hightouch automatically hashes first-party user data fields before sending requests to Amazon Ads.
You can turn off this behavior in the sync configuration. When off, the data from the model should be appropriately normalized and hashed according to Amazon Ads' hashing requirements.
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.