Reach your audiences in their moment of next, when they finish consuming content and are most likely to convert.
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Audiences | Sync data from any model to Taboola first-party audiences | Add, Remove | Audiences docs |
For more information about sync modes, refer to the sync modes docs.
Connect to Taboola
Go to the Destinations overview page and click the Add destination button. Select Taboola and click Continue. You can then authenticate Hightouch to Taboola by entering the following required fields into Hightouch:
- Account ID: Taboola advertiser ID
- Client ID: Taboola Backstage API Client ID
- Client Secret: Taboola Backstage API Client Secret
Taboola provides these credentials to you during the API on-boarding process. To get access to the Taboola Backstage API, reach out to Taboola's customer success team.
Sync configuration
Once you've set up your Taboola destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Taboola destination you want to sync to.
Syncing audiences
Sync data from any model to Taboola first-party audiences.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding Taboola fields. You can match on any of the following Taboola fields:
- Device ID
- Taboola ID
Handling PII and hashing
By default, Hightouch automatically hashes the Email fields before sending requests to Taboola.
You can disable this behavior in the sync configuration. If disabled, the data from the model should be appropriately normalized and hashed according to Taboola's hashing requirements.
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.