Go to the Destinations overview page and click the Add destination button. Select Taboola and click Continue. You can then authenticate Hightouch to Taboola by entering the following required fields into Hightouch:
Account ID: Taboola advertiser ID
Client ID: Taboola Backstage API Client ID
Client Secret: Taboola Backstage API Client Secret
Taboola provides these credentials to you during the API on-boarding process.
To get access to the Taboola Backstage API, reach out to Taboola's customer success team.
Once you've set up your Taboola destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Taboola destination you want to sync to.
To identify which users to add or update in an audience, select model columns and the corresponding Taboola fields.
You can match on any of the following Taboola fields:
Email
Device ID
Taboola ID
Increase match rates in Taboola by enabling Match Booster.
By default, Hightouch automatically hashes the Email fields before sending requests to Taboola.
You can disable this behavior in the sync configuration. If disabled, the data from the model should be appropriately normalized and hashed according to Taboola's hashing requirements.
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.