Hightouch supports automatically creating a new segment for your sync. You can
specify a custom name for this segment, or Hightouch will use the name of the
model.
Here, the model name Audience 1 will be used as the segment name:
You can also specify a custom retention period for the segment. Snapchat's
default is 9,999 days. A custom value can only be set when the segment is first
created. If you want to set a new retention period, you will have to create a
new sync.
Hightouch supports the sending of conversion events to Snapchat. Conversion events require an event name, event conversion type, and a timestamp.
To ensure syncs send each event, use a hash function for the event model's primary key . The hash should combine all columns, including member ID, timestamp, etc. See the event sync documentation for more information.
The event name can be selected from a dropdown, or taken from one of the columns of your model
The event conversion type can be selected the same way.
Snap requires identity information to be normalized and hashed using a SHA256
hash. Enable PII hashing if you wish for Hightouch to normalize and hash these
values for you. Disabling PII hashing will require you to do this yourself.
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