| Audience | Platform admins, data teams |
| Prerequisites | Agents enabled. A data warehouse and Customer Studio schema are required for data-driven features but not for Ad Studio or basic brand configuration. |
Context Hub is where you define your brand identity, metric definitions, content rules, and channel connections so agents act correctly and consistently across products.
What you'll learn
- Access Context Hub and understand who can configure it
- See where Context Hub fits in the setup and ongoing maintenance workflow
- Understand how Context Hub is organized into data setup and creative setup
- See which products draw on which parts of Context Hub
Overview
Context Hub is Hightouch's shared context layer. It brings together the knowledge, brand assets, and marketing connections that Agents, Ad Studio, and Lifecycle Studio rely on. Instead of managing this configuration separately in each product, you configure it once in Context Hub and it applies everywhere.
Agent output improves with better context. Define your metrics, upload brand guidelines, set guardrails, and connect your marketing channels in one place. Every agent across your workspace references the same context.
Context Hub is organized into two setup areas:
- Data setup — connect marketing channels and teach agents about your data with context cards, metric definitions, memories, and research signals.
- Creative setup — define brand profiles, styles, product catalogs, and the rules that shape generated creative.
Access Context Hub
- Go to app.hightouch.com/context-hub.
- Select Brands, Context, Connections, Styles, or Product catalog.
Only users with the Configure Agents grant can modify Context Hub. See Roles for the full list of grants and Agents data governance for how data access applies.
How Context Hub fits into Hightouch
Context Hub sits between data setup and agent execution. You configure it during initial workspace setup, then return to it periodically as your business evolves.
During setup
After connecting your data warehouse and configuring your Customer Studio schema, Context Hub is the next step before your team starts using Agents, Ad Studio, or Lifecycle Studio.
| Step | What to do | Where |
|---|---|---|
| 1 | Connect your data warehouse | Sources |
| 2 | Set up your schema | Customer Studio |
| 3 | Teach Hightouch about your business | Context Hub data setup |
| 4 | Use agents across products | Agents, Ad Studio, Lifecycle Studio |
During ongoing maintenance
After setup, you return to Context Hub when:
- Agent outputs need refinement — add metric definitions, update guardrails, or correct assumptions saved as memories
- You launch a new brand or sub-brand — create a new brand profile with its own context, logos, and fonts
- You add a marketing channel — connect a new ad platform or ESP to make its performance data available to agents
- Business context changes — update brand guidelines, campaign formats, or organizational rules
What flows in and out
Context Hub receives data and configuration from your warehouse and marketing tools, then makes that context available to downstream products.
| Direction | What | Where it connects |
|---|---|---|
| In | Warehouse data (via your connected source and schema) | Sources, Customer Studio schema |
| In | Campaign performance data from connected channels | Ad platforms and ESPs connected in Data setup |
| Out | Brand profiles, context cards, guardrails, and memories | Agents chats and reports |
| Out | Brand guidelines, logos, fonts, and styles | Ad Studio, Lifecycle Studio |
How Context Hub is organized
Context Hub groups its configuration into two setup areas. Each has its own page with step-by-step instructions.
Data setup
Data setup is where you connect marketing data and teach agents how to interpret it. It covers:
- Connections — connect ad platforms, email service providers, and digital asset managers.
- Context — provide context cards, metric definitions, memories, and research signals.
Creative setup
Creative setup is where you define everything that shapes generated creative. It covers:
- Brands — brand profiles, business context, logo files, and fonts.
- Styles — reusable visual styles for image and ad generation.
- Product catalog — product data for product-focused ads.
- Email best practices and image guardrails — rules that constrain generated email and image content.
Which products use what
Different Hightouch products draw on different parts of Context Hub:
- Agents and reports — benefit most from metric definitions, schema guidance, business glossary, memories, and report formatting instructions.
- Ad Studio — draws on brand rules, logos, fonts, styles, product catalogs, and channel-specific constraints.
- Lifecycle Studio — uses brand guidelines, fonts, logos, styles, image guardrails, and email best practices.
- Signals — depends on configured research sources and topics, then feeds downstream signal outputs in Ad Studio.