Functions give you the power to create custom transformations on Hightouch Events. By writing Javascript code, you can easily modify event properties, validate fields, or enrich your event data!
Features
- Modify, validate, enrich, or filter events with custom logic before syncing to destinations
- Write transformations in simple, modern JavaScript
- Code, test, and connect to syncs all within the Hightouch app
- Powerful interface to transform batches of events at once
Use cases
- Enrich event data. Call external APIs to add additional data to your event payload. For example, you can add geolocation fields based on IP addresses.
- Data cleaning and normalization. Encrypt sensitive information, normalize complicated data types, or completely remove PII from event payloads.
- Data validation. Write advanced validation logic to ensure your event data conforms to spec.
- General transformations. Completely transform your event before sending it to a downstream destination.
Getting started
It’s easy to write functions to transform events in any Hightouch Event sync! Create a function, test the code, and connect to a sync in just minutes. Read our guide to get started!