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Google Search Ads 360

Search Ads 360 helps you respond to an ever-changing market in real time and at scale.

View Google Search Ads 360's documentation.

Supported syncing

TypeDescriptionSupported Sync ModesAPI Reference
ConversionsSync data from any source to Google Search Ads 360 conversionsInsertConversions docs

For more information about sync modes, refer to the sync modes docs.

Connect to Google Search Ads 360

Go to the Destinations overview page and click the Add destination button. Select Google Search Ads 360 and click Continue. You can then authenticate Hightouch to Google Search Ads 360.

For the Authentication method, select Log in to Google Search Ads 360 and log into your Google Search Ads 360 account. Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.

Sync configuration

Once you've set up your Google Search Ads 360 destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Google Search Ads 360 destination you want to sync to.

Syncing conversions

Sync data from any source to Google Search Ads 360 conversions.

To ensure syncs send each event, your event model must use a truly unique primary key. See the events syncs documentation for more information.

Record matching

You can match rows from your model to conversion in Google Search Ads 360 on any column in your model and any field in Google Search Ads 360. Ensure the data types of the model column and Google Search Ads 360 field you select match. Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync event properties via field mapping.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Oct 30, 2023

On this page

Supported syncingConnect to Google Search Ads 360Sync configurationSyncing conversionsTips and troubleshootingCommon errorsLive debuggerSync alerts

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