Deliver personalized experiences at scale requires a centralized and connected data foundation with the Adobe Experience Platform.
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Datasets | Sync data from any source to dataset records | Upsert, Insert | Datasets docs |
| Adobe Journey Optimizer campaign trigger | Trigger campaigns in Adobe Journey Optimizer | -- | Campaign trigger docs |
For more information about sync modes, refer to the sync modes docs.
Connect to Adobe Experience Platform
Go to the Destinations overview page and click the Add destination button. Select Adobe Experience Platform and click Continue. You can then authenticate Hightouch to Adobe Experience Platform.
Enter the following fields into Hightouch:
- Organization ID
- Sandbox name
- Client ID
- Client secret
For more information on how to obtain these values, refer to Adobe's docs.
Sync configuration
Once you've set up your Adobe Experience Platform destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Adobe Experience Platform destination you want to sync to.
Syncing datasets
Sync data from any source to dataset records. Upsert mode is only available if your dataset has unified profile and upsert enabled. Refer to Adobe's docs to enable these features.
Record matching
You can match rows from your model to datasets in Adobe Experience Platform on any column in your model and any field in Adobe Experience Platform. Ensure the data types of the model column and Adobe Experience Platform field you select match. Refer to the record matching docs for more information.
In Insert mode, Adobe Experience Platform automatically generates an identifier for every new record synced, so there is no need to match an existing record.
Field mapping
Hightouch lets you sync dataset fields via field mapping. You can map data from any of your model columns to the fields defined in the schema of your dataset. Ensure your model's columns have the same data types as the fields you want to sync to.
Trigger campaigns via Adobe Journey Optimizer
Trigger push, sms, or emails to your Adobe Journey Optimizer campaigns.
Campaign ID
Enter the ID of the campaign you want to trigger. Each sync can trigger sends to a single campaign.
Field mapping
You must specify which AEP profile namespace (e.g. email) you want to use to map your recipients in AEP and map the
userId to your source column to identify that namespace. You may also include other user attributes in the profile field.
You can add dynamic content to your campaign through the context field.
The context field is an object of property-value pairs (e.g. { "subject": "Subject line" }).
To use dynamic content in your campaign properly, you need to set up the template to reference the context object in Adobe Journey Optimizer. Refer to this tutorial on how to do so.
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.