What are destination rules?
Destination rules are a way for customers to specify which row can get synced to certain destinations. It acts as a governance tool for row-level information. A common use case is to sync users to all destinations except those they haven't consented to.
Setting up destination rules
- Go to the governance page
- Click "Add rule"
- Select a parent model, destination, and filters
Similar to building an audience, the
builder provides five types of filters you can use
with nested Boolean (AND / OR) logic:
Previewing destination rules
After creating a destination rule, go to an audience under the same parent model. By selecting the destination rule, the filter will be applied on top of the existing audience conditions. All audience preview features will now include the destination rule.
Using destination rules in syncs
Create a sync with a parent model (proxied by the audience) and destination that has an existing rule. Rows that don't meet a destination rule will be excluded at sync time. All syncs going forward will automatically have the rule applied. Note that these excluded rows are still included in the audience definition, so they remain unaffected when using Customer Studio features that don't involve syncing.