Overview
Match Booster takes your first-party identifiers across multiple data types and resolves them to people and devices in its identity graph to improve audience reach and match rates across ad platforms.
Supported match types
Consumer data
Match Booster supports matching profiles to targetable people and devices across ad platforms. You may be collecting emails or phone numbers from consumers, yet those identifiers have low match rates in ad platforms. Audience boosting of consumer data entails enriching your first-party data with additional emails, phones, device IDs, and cookie IDs to increase match rates.
Work data
Match Booster supports matching B2B employees to consumer profiles and devices. You may be collecting work emails from prospects or have purchased a list of prospects from a third party. However, audience match rates of those emails are low. Audience boosting of work data entails enriching your first-party data with additional consumer emails, phones, device IDs, and cookie IDs to increase match rates.
Address data
Match Booster supports matching your first-party name and address data to our graph of person-level identifiers that most ad platforms can match on, including hashed emails, phone numbers, and device IDs.
Anonymous web visitor data (IP address)
Match Booster supports matching anonymous visitor IP addresses into known consumers and devices using reverse IP-lookup technology. By providing a first-party IP address, Hightouch will filter the data to ensure it’s coming from a residential IP address. If it is, Hightouch’s identity graph will match that IP address to the people and devices associated with that household and sync those profiles to downstream ad platforms for targeting and measurement.