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Supported syncing

TypeDescriptionSupported Sync Modes
S2S EventsSync records as events to Adjust. This is often in the form of a track call.Insert

For more information about sync modes, refer to the sync modes docs.

Connect to Adjust

Go to the Destinations overview page and click the Add destination button. Select Adjust and click Continue. You can then authenticate Hightouch to Adjust by entering the event token and app token:

If you do not have an event or app token, use the following steps from Adjust to set up S2S authentication and generate them:

  1. Under AppView, select All apps.
  2. Select your app.
  3. Select the Protection tab.
  4. Under the S2S Security section, select Open S2S Security.
  5. Select Add token.
  6. Enter a token name, and select Add token.

You must also activate S2S Authentication with the following steps in Adjust:

  1. Under AppView, select All apps.
  2. Select your app.
  3. Select the Protection tab.
  4. Under the S2S Security section, select Open S2S Security.
  5. Ensure you have at least one token configured.
  6. Switch the toggle ON. A warning message appears to inform you that only requests sent with configured tokens will work.
  7. Select Turn on to proceed.

Once you've entered the event and app, click Continue. Give your destination a descriptive name and Finish the destination connection setup.

Sync configuration

Once you've set up your Adjust destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Adjust destination you want to sync to.

Record matching

Adjust requires all S2S events to have at least one device identifier. The device identifiers accepted for S2S events are as follows:

  • Raw IDFA (IOS only) (idfa)
  • Raw Google advertising ID (gps_adid)
  • Raw Amazon Fire advertising ID (fire_adid)
  • Open Advertising ID (OAID, Huawei only) (oaid)
  • Raw IDFV (idfv)
  • Android ID (android_id)

Field mapping

Adjust recommends including the following parameters with events:

  • Adjust ID (adid)
  • IP address (ip_address)
  • Timestamp (created_at or created_at_unix)
  • User agent (user_agent)

If you do not include the event timestamp, Adjust will use the time the event was received.

Hightouch accepts a normal date time format for the timestamp, and automatically converts it to the format required by Adjust.

Adjust does not accept events more than 58 days old.

Custom Data

Hightouch allows mapping fields as callback_params or partner_params to send with Adjust events.

Callback parameters are available in your raw data exports and partner parameters are shared with your network partners.

In Hightouch, type in the name of the field you would like included in these parameters, and choose a column to sync to it.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Apr 12, 2024

On this page

Supported syncingConnect to AdjustSync configurationTips and troubleshootingCommon errorsLive debuggerSync alerts

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