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Destinations overview

A destination is any system where teams consume activated data.

Common examples include:

  • CRMs (Salesforce, HubSpot)
  • Marketing platforms (Braze, Iterable, Marketo)
  • Ad platforms (Meta Ads, Google Ads, LinkedIn)
  • Support tools (Zendesk, Intercom)
  • Analytics platforms (Amplitude, Mixpanel)
  • Custom APIs (via Webhook/HTTP Request destinations)

Reverse ETL flow: source → model → sync → destination

Destinations are the endpoint of Hightouch’s Reverse ETL pipeline. Once a model is defined, you can configure one or more syncs to deliver data into destinations.

For marketers: a destination is the tool where you build campaigns, measure results, or engage with customers—like an ads platform, email tool, or CRM.


Add a destination

To create a new destination:

  1. Go to Integrations → Destinations.
    Add a destination
  2. Click Add destination.
    Select a destination

You’ll be prompted to choose from supported destination types and configure:

  • Authentication (OAuth, API key, service account, etc.)
  • Object type (e.g. user, event, list, custom object)
  • Sync type supported by that destination (upsert, insert, update, event streaming, etc.)

Each destination has unique configuration options. See catalog and refer to integration-specific documentation for setup details and supported sync types.


Security and data handling

Hightouch writes data into destinations using secure APIs:

  • All outbound traffic is encrypted via TLS 1.2+
  • Data is batched and delivered according to the sync configuration (mode, type, mapping)
  • Sensitive fields can be masked or excluded before syncing to destinations

See Security and compliance overview → for more details.


How destinations fit into data activation

  • Data teams: configure destinations and map model columns to the correct destination fields.
  • Marketers: access fresh, trusted data directly in the tools where they run campaigns or measure results.

Example:

  • Model: SQL query for “users who abandoned checkout”
  • Destination: Braze (Email + Push)
  • Sync: upsert new/changed users nightly, send them into a “Cart Abandonment” campaign

Next steps

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Last updated: Oct 2, 2025

On this page
  • Add a destination
  • Security and data handling
  • How destinations fit into data activation
  • Next steps

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