Ometria is a customer data and marketing platform built for retail brands that want to turn fragmented data into revenue. It unifies customer data in real time, uses AI to predict behavior, and lets you trigger highly personalized campaigns across email, SMS, and onsite—so you can send the right message at the right time without duct-taping multiple tools together.
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Contacts | Sync data from any source to contacts in Ometria | Upsert | Contacts docs |
| Orders | Sync data from any source to orders in Ometria | Upsert | Orders docs |
| Products | Sync data from any source to products in Ometria | Upsert | Products docs |
| Events | Sync data from any source to events in Ometria | Insert | Events docs |
All sync types use the push endpoint to sync data to Ometria.
For more information about sync modes, refer to the sync modes docs.
Connect to Ometria
Go to the Destinations overview page and click the Add destination button. Select Ometria and click Continue. You can then authenticate Hightouch to Ometria.
Enter the following fields into Hightouch:
- API key: To create a new API key, refer to Ometria's API keys docs.
Sync configuration
Once you've set up your Ometria destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Ometria destination you want to sync to.
Syncing contacts, orders, and products
Sync data from any source to contacts, orders, and products in Ometria.
Record matching
To match rows from your model to objects in Ometria, you need to select the model column that contains values that match the ID field. Refer to the record matching docs for more information.
Field mapping
Hightouch lets you sync contact fields via field mapping. You can map data from any of your model columns to default and custom contact fields.
For orders, Ometria requires the following fields, so you must map them to complete your configuration:
- Timestamp
- Grand total
- Subtotal
- Currency
For products, Ometria requires the following fields, so you must map them to complete your configuration:
- Title
- Price
Ensure your model's columns have the same data types as the fields you want to sync to.
Syncing events
Sync data from any source to events in Ometria.
Record matching
You can match rows from your model to events in Ometria on any column in your model and any field in Ometria. Ensure the data types of the model column and Ometria field you select match. Refer to the record matching docs for more information.
Field mapping
Hightouch lets you sync event properties via field mapping.
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.