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Voucherify

Voucherify helps businesses quickly launch and manage promotions, loyalty programs, referrals, and gift cards through a flexible API-first platform, reducing development effort while enabling personalized customer incentives.

Supported syncing

TypeDescriptionSupported Sync ModesAPI Reference
CustomersSync data from any source to Contacts in VoucherifyUpsertCustomers docs
EventsSync data from any source to custom events in VoucherifyInsertEvents docs
SegmentsSync data from any source to active segments in VoucherifyAdd, RemoveSegments docs

For more information about sync modes, refer to the sync modes docs.

Connect to Voucherify

Go to the Destinations overview page and click the Add destination button. Select Voucherify and click Continue. You can then authenticate Hightouch to Voucherify.

Enter the following fields into Hightouch:

  • Region
  • Application ID
  • App token

Sync configuration

Once you've set up your Voucherify destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Voucherify destination you want to sync to.

Syncing customers

Sync data from any source to Contacts in Voucherify.

Record matching

To match rows from your model to customers in Voucherify, you need to select the model column that contains values that match the Source ID field. Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync customer fields via field mapping. You can map data from any of your model columns to default and custom customer fields. Ensure your model's columns have the same data types as the fields you want to sync to.

Delete behavior

The delete behavior you select dictates what to do when a row no longer appears in your model's query results. You have the following options:

BehaviorDescription
Do nothingKeep the customer in Voucherify with all its synced fields
DeleteDelete the synced customers from Voucherify

Syncing events

Sync data from any source to custom events in Voucherify.

To ensure syncs send each event, your event model must use a truly unique primary key. See the events syncs documentation for more information.

Record matching

You can match rows from your model to events in Voucherify on any column in your model and any field in Voucherify. Ensure the data types of the model column and Voucherify field you select match. Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync event properties via field mapping.

Syncing segments

Sync data from any source to active segments in Voucherify.

Record matching

To match rows from your model to segments in Voucherify, you need to select the model column that contains values that match the Source ID field. Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync segment fields via field mapping. You can map data from any of your model columns to the default segment fields. Ensure your model's columns have the same data types as the fields you want to sync to.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Jun 10, 2026

On this page
  • Supported syncing
  • Connect to Voucherify
  • Sync configuration
  • Syncing customers
  • Syncing events
  • Syncing segments
  • Tips and troubleshooting
  • Common errors
  • Live debugger
  • Sync alerts

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