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Syncs declare how you want query results from a model to appear in your destination.

Sync to Destination

To learn more about syncs on a conceptual level, see the core concepts page. Refer to destination docs for specific configuration details.

To learn more about the information the Hightouch UI displays on your syncs and what actions you can take from the UI, continue to the following sections.

Syncs overview page

Hightouch displays all syncs, both active and inactive on the Syncs overview page.

Sync overview page in the Hightouch UI

For each sync, the overview shows:

  • The sync's status
  • The sync's associated model
  • The sync's associated destination
  • The date and time, in your timezone, of the sync's last run
  • The date the sync was created at, and who created the sync

You can view more in-depth information for any sync by clicking on it. This takes you to that individual sync's overview page.

Sync status

Your sync's status is based on the latest information available on a run:

  • Healthy: a recent run completed
  • Pending: no runs have been scheduled yet
  • Disabled: the sync has been turned off
  • Querying: the sync is querying its associated model
  • Preparing: the sync is preparing data to send to its associated destination
  • Queued: the sync is scheduled to begin writing to its destination
  • In Progress: the sync is writing to its destination
  • Incomplete: the sync had a temporary interruption and will resume in a new run
  • Aborted/Failed: there was an error in the sync progress—check the errors on the sync to see why the sync failed

Individual sync overview page

You can view an individual sync's information by clicking on it on the on the general Syncs overview page.

A particular sync's overview page shows general information, including:

  • The sync's associated model and destination
  • Whether the sync is currently enabled
  • The option to manually Run the sync

You can also choose to move the sync to a folder, edit its labels, resync the full query results of a model, or delete a sync from here.

Sync information

The overview page also shows more specific information including:

  • Sync ID: a numerical unique identifier for the sync that is necessary when setting up an Airflow operator, or using the Dagster, Prefect, or Mage extensions
  • Sync schedule type: manual, interval, custom, cron, dbt Cloud-, or Fivetran-triggered
  • Sync mode: this only appears if there are multiple sync mode options, see the sync mode docs for more information
  • Match rate: this only appears if the sync is to a paid advertising destination, see the match rate docs docs for more information
  • Any associated labels: see label based access-controls for more information

Sync information

Finally, you can click the tabs on the overview page to view and edit settings:

  • Runs: You can see the status, time, and more details from the most recent runs. Selecting a particular run brings you to the live debugger.
  • Configuration: You can view and edit the sync's configuration.
  • Schedule: You view and edit the sync's run schedule.
  • Alerts: You view and edit the sync's alerts.
  • Sync logs: You can view and edit where your sync's historical logs are stored.

Sync information

Resync full query

By default, Hightouch keeps track of changes to your data between syncs and only sends necessary updates. Therefore, an initial sync run often shows that many records were Added. Subsequent runs often show fewer records Added, and instead show that many records have Changed or Removed.

Sync information

If you wish to reset the sync's tracking to its initial state—as if it were syncing for the first time again—you can select Resync full query from the menu on the sync's main page. Before you do, make sure that your sync meets the prerequisites to safely do so.

Full resync prerequisites

Full resyncs are safe if both of the following are true:

  1. Re-processing rows won't cause duplicates. For example, syncs with update and upsert modes are safe to fully resync because if a row was already been synced, Hightouch updates the same record. Insert mode, event syncs, and webhook destinations aren't recommended for full resyncs.
  2. You haven't enabled any delete behavior on the sync. In other words, if your destination allows for deleting records, you've selected to Do nothing when records leave the query result set.

Resyncing the full query could create duplicates or other issues in your destination data if the prerequisites above haven't been met.

Run details

When viewing a specific sync, you can inspect detailed run-level information. A run is a particular invocation of a sync, either triggered manually or scheduled.

Each run provides:

  • The particular run's status
  • The time the run started and its duration in seconds
  • The number of rows queried
  • The total number of operations, including rows added, changed, removed
  • The results—the total number of successful operations in green and the number of rejected operations in red

Sync run table

If there were any errors, you can click the View Error button to view details related to the run.

Rejected rows


The configuration section exposes destination-specific configuration options. While sync configurations vary depending on the destination, they generally include:

  • Type: What data type to sync to in your destination; for example, objects, events, subscription lists, etc. To learn more, see sync types and modes.
  • Mode: What update mode to use; for example, upsert, insert, update, etc. To learn more, see sync types and modes.
  • Record matching If updating or upserting, how rows in the source should be matched to records in the destination. To learn more, refer to the record matching docs.
  • Field mapping: What columns from your source should be synced to the destination, and what destination fields they should appear as. To learn more, refer to the field mapping docs.
  • Batching: How data should be batched in API requests.
  • Delete behavior: What to do when a record leaves your source—in other words, when your model no longer returns a record that was returned in the previous sync run.

Delete behavior

For some sync types and destinations, you may want to delete records if they no longer appear in your model's query results.

For example, you may be syncing customer records to your CRM based on a model that queries all active users from your data warehouse. If some users become inactive—in other words, they no longer appear in your model's query results—you may want to delete them or some information about them from your CRM.

Depending on the destination and sync mode, these are common options for delete behavior:

Do nothingPreserve the record in the destination. This option is useful for when you want your destination to continually accrue records from your source.
Clear fieldsKeep the record, but clear the mapped fields. This option useful to retain records in your destination, but clear the fields that are mapped in your sync.
Delete destination recordDelete the record in the destination. This option is useful for when you want your destination to exactly mirror your source by dropping records that have dropped out of your model.

Hightouch only acts on records as they leave your model's query results, and after you apply deletion settings. Hightouch doesn't have access to historically removed records, so syncs can't delete records or clear fields that have already been removed from your source. Hightouch only deletes records that left your source in comparison to the immediately previous run. A full resync doesn't delete or clear historically removed records.

Regardless of the option you choose for delete behavior, a sync run's detail page always displays removed rows.

Check out the particular destination's documentation for its delete behavior configuration details.

Configuration actions

When working with a sync configuration, you can also choose to test a row or edit the configuration as a JSON object.

Sync configuration page in the Hightouch UI

Test a row

You can test a sync by sending just one row from your model to your destination. Sending just one row lets you verify that the sync is working as intended before initiating a run of your entire sync.

From your sync's configuration page, click Test and select a row to sync. You can choose to sync the row as an added, changed row, or removed row and observe the results.

Testing a row from the Hightouch UI

The row testing window only displays certain data types, such as string and number. If a model contains a column with a different type, such as date, the UI displays the type as string. This only concerns the UI—Hightouch doesn't convert the data type to string when syncing data. To confirm a column's data type, refer to its type on the model configuration page.

Edit as JSON

You can edit your sync's configurations as JSON code to quickly make multiple changes or copy and paste one sync's configurations to another.

For example:

    "mode": "upsert",
    "type": "object",
    "fromId": "track_visitor_id",
    "object": "user",
    "mappings": [
            "to": "uuid-western",
            "from": "uuid"
            "to": "Trialer Status",
            "from": "trialer_status"
    "customMappings": [
            "to": "unique_notification_status",
            "from": "notify_status"


Part of sync configuration is deciding how frequently the sync should run. Besides triggering syncs manually, you can schedule syncs with these options:

  • Interval: You can schedule your sync to run on a set interval, for example once every day.
  • Custom recurrence: You can schedule your sync to run a specific date and time, for example every Monday at 9 AM.
  • Cron expression: You can schedule your sync using a cron expression.
  • dbt Cloud: You can trigger syncs automatically via dbt Cloud.
  • Fivetran: You can trigger syncs automatically via Fivetran.

Sync scheduling in the Hightouch UI

Though not listed as schedule options, you can also trigger syncs using Airflow, Dagster, Prefect, Mage, or the REST API. To learn more about your scheduling options, refer to the sync scheduling page.

If you have dependencies between syncs, for example you require one sync to complete before another begins, sync Sequences can help you manage scheduling.


You can configure alerting on a per-sync basis from this section.

Sync logs

Warehouse Sync Logs are only available on Business tier plans.

You can configure Warehouse Sync Logs from this section. This feature writes information on the results of your syncs back into your warehouse so that you can perform more complex analysis.

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Last updated: Apr 27, 2023

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Syncs overview pageSync statusIndividual sync overview pageResync full queryRun detailsConfigurationScheduleAlertsSync logs

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