Perform deeper analysis and better understand user behavior by bringing enriched customer data into Pendo from your data warehouse
Setup
Navigate to Settings > Integrations > Integration Keys and create an Integration Key for Hightouch with "Allow writes" access.
Update visitors and accounts
The Pendo integration allows users to update existing visitors and accounts with metadata (both agent and custom fields).
Matching query results to Pendo profiles
You have to choose how to match records from your model to objects in Pendo. Select a column from your model that corresponds to the ID of your Pendo profile. In the example below, we are mapping our model's id field to Pendo's Visitor ID field
Here is where you can find the ID in Pendo:
If users are not found in Pendo, the row will be automatically skipped.
Mapping query columns to Pendo fields
Pendo has two types of fields:
- Agent fields: fields created by the API and the agent integrated on your website or app
- Custom fields: fields that are fillable in the UI and through the API
You can choose which specific fields you want to update on your profiles in Pendo. In the example below, we are mapping our model's firstname field to the field firstname that is in Pendo.
Custom fields can be created in Settings > Data Mappings in Pendo (https://app.pendo.io/admin/mappings).
Agent fields cannot be created in the Pendo UI. If you want to write to a new field in Pendo that doesn't currently exist, you can pass in the desired field's name. The option to create that new field will appear, and if pressed, the field will be created during the next sync.
Send events
The Pendo integration also allows users to send events to Pendo with custom properties.
Mapping query columns to Pendo custom fields
Pendo suggests that you always supply both a Visitor ID (required) and Account ID (strongly recommended).
In addition, you can choose to map additional fields to your Pendo event payload in the custom properties.
