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Perform deeper analysis and better understand user behavior by bringing enriched customer data into Pendo from your data warehouse


Navigate to Settings > Integrations > Integration Keys and create an Integration Key for Hightouch with "Allow writes" access.

Update visitors and accounts

The Pendo integration allows users to update existing visitors and accounts with metadata (both agent and custom fields).

Matching query results to Pendo profiles

You have to choose how to match records from your model to objects in Pendo. Select a column from your model that corresponds to the ID of your Pendo profile. In the example below, We're mapping our model's id field to Pendo's Visitor ID field

Here is where you can find the ID in Pendo:

If users aren't found in Pendo, the row will be automatically skipped.

Mapping query columns to Pendo fields

Pendo has two types of fields:

  • Agent fields: fields created by the API and the agent integrated on your website or app
  • Custom fields: fields that are editable in the UI and through the API

You can choose which specific fields you want to update on your profiles in Pendo. In the example below, We're mapping our model's firstname field to the field firstname that is in Pendo.

Custom fields can be created in Settings > Data Mappings in Pendo (

Agent fields can't be created in the Pendo UI. If you want to write to a new field in Pendo that doesn't exist, you can pass in the desired field's name. The option to create that new field will appear, and if pressed, the field will be created during the next sync.

Send events

The Pendo integration lets you send events to Pendo with custom properties.

To ensure syncs send each event, use a hash function for the event model's primary key . The hash should combine all columns, including member ID, timestamp, etc. See the event sync documentation for more information.

Mapping query columns to Pendo custom fields

Pendo suggests that you always supply both a Visitor ID (required) and Account ID (strongly recommended).

In addition, you can choose to map additional fields to your Pendo event payload in the custom properties.

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On this page

SetupUpdate visitors and accountsMatching query results to Pendo profilesMapping query columns to Pendo fieldsSend eventsMapping query columns to Pendo custom fields

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