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Agillic

Agillic is the trusted Nordic marketing automation platform, enabling personalisation that performs with scalability, operational efficiency, and full GDPR compliance.

Supported syncing

TypeDescriptionSupported Sync ModesAPI Reference
RecipientsSync data from any source to Agillic recipientsUpsertRecipients docs
One-to-ManySync data from any source to Agillic one-to-many tablesUpsertOne-to-Many docs
EventsSync data from any source to achieve recipient events in AgillicInsertEvents docs

For more information about sync modes, refer to the sync modes docs.

Connect to Agillic

Go to the Destinations overview page and click the Add destination button. Select Agillic and click Continue. You can then authenticate Hightouch to Agillic.

Enter the following fields into Hightouch:

  • Client ID
  • Client secret

Sync configuration

Once you've set up your Agillic destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Agillic destination you want to sync to.

Syncing recipients

Sync data from any source to Agillic recipients.

Record matching

To match rows from your model to recipients in Agillic, you need to select the model column that contains values that match any unique recipient field. Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync recipient fields via field mapping. You can map data from any of your model columns to the default recipient fields. Ensure your model's columns have the same data types as the fields you want to sync to.

Delete behavior

The delete behavior you select dictates what to do when a row no longer appears in your model's query results. You have the following options:

BehaviorDescription
Do nothingKeep the recipient in Agillic with all its synced fields
DeleteDelete the synced recipients from Agillic

Syncing one-to-many

Sync data from any source to Agillic one-to-many tables.

Record matching

To match rows from your model to one-to-many records in Agillic, you need to select a model column that contains a unique recipient field and a unique field for the one-to-many table you are syncing to. Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync one-to-many fields via field mapping. You can map data from any of your model columns to the default one-to-many fields. Ensure your model's columns have the same data types as the fields you want to sync to.

Syncing events

Sync data from any source to achieve recipient events in Agillic.

To ensure syncs send each event, your event model must use a truly unique primary key. See the events syncs documentation for more information.

Field mapping

Hightouch lets you sync event properties via field mapping.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Dec 11, 2025

On this page
  • Supported syncing
  • Connect to Agillic
  • Sync configuration
  • Syncing recipients
  • Syncing one-to-many
  • Syncing events
  • Tips and troubleshooting
  • Common errors
  • Live debugger
  • Sync alerts

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