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Adobe Target

Sync customer segments to Adobe Target


Adobe Target is a premium destination and is only available on Business Tier plans.

The Adobe Target destinations lets you upsert visitor profiles in Adobe Target. Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. By creating these curated experiences, Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels.

Supported syncing

Object TypeDescriptionSupported Sync Modes
ProfilesCreate and update visitor profile attributesUpsert

Getting started

To generate the required authentication credentials:

  1. Navigate to the Adobe admin console
  2. Select Create new project > Add API > Adobe Target and click Next.
  3. Choose whether to generate a new key pair or to upload your own public key. Once done, click Next, and choose your product profiles.
  4. Navigate to APIS > Adobe Target > Download for Postman.
  5. Import the newly downloaded environment into Postman.
  6. In the new Postman environment, paste the newly downloaded private key into the PRIVATE_KEY variable.
  7. Download or copy this Postman collection and import.
  8. Select IMS: JWT: Generate + Auth via User token.
  9. Select the environment created from the first Postman import and run.
  10. Go the environment again, and API_KEY and ACCESS_TOKEN should be populated.
  11. Your tenant ID can be found in your Adobe Target URL, for example,<TENANT_ID>/target/activities.
  12. Navigate to the Adobe Experience Cloud.
  13. Your client code is located at Target > Administration > Implemenation.

Syncing data

Hightouch supports syncing to Adobe Target profiles.


Syncing to Adobe Target's Bulk Profile API lets you manage visitor profile attributes with data typically stored in cookies or third-party apps.

Record matching

You can match columns in your model with profiles in Adobe Target on the following fields:

  • thirdPartyId (recommended)
  • pcID

Field mapping

You can sync columns from your source to and non read-only fields in Adobe Target. If you send data for a field that doesn't exist, Hightouch adds the field and automatically detects its type.

Delete behavior

Do nothingKeep the profile in Target
ClearKeep the profile in Target and clear fields managed by Hightouch

Tips and troubleshooting

Non-unique IDs

Profiles can be matched from your warehouse to your Adobe Target destination using the pcID or a third party ID. If the selected field is not unique, the incorrect row may be updated.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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On this page

OverviewSupported syncingGetting startedSyncing dataProfilesTips and troubleshootingNon-unique IDsLive debuggerSync alerts

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