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Adobe Target

Sync customer segments to Adobe Target

Adobe Target is a premium destination and is only available on Business tier plans.

Supported syncing

TypeDescriptionSupported Sync Modes
ProfilesCreate and update visitor profile attributesUpsert

For more information about sync modes, refer to the sync modes docs.

Getting started

To generate the required authentication credentials to connect Adobe Target to Hightouch, follow these instructions:

  1. Go to your Adobe admin console.
  2. Select Create new project > Add API > Adobe Target and click Next.
  3. Choose whether to generate a new key pair or to upload your own public key. Once done, click Next, and choose your product profiles.
  4. Go to APIs > Adobe Target > Download for Postman.
  5. Import the newly downloaded environment into Postman.
  6. In the new Postman environment, paste the newly downloaded private key into the PRIVATE_KEY variable.
  7. Download or copy this Postman collection and import.
  8. Select IMS: JWT: Generate + Auth via User token.
  9. Select the environment created from the first Postman import and run.
  10. Go the environment again, and API_KEY and ACCESS_TOKEN should be populated. Copy these to enter into Hightouch.

Connect to Adobe Target

Go to the Destinations overview page and click the Add destination button. Select Adobe Target and click Continue. You can then authenticate Hightouch to Adobe Target by entering the following required fields into Hightouch:

  • Tenant ID: Your tenant ID can be found in your Adobe Target URL, for example,<TENANT_ID>/target/activities.
  • Client Code: Your client code can be found in the Adobe Experience Cloud under Target > Administration > Implemenation.
  • Technical Account ID
  • IMS (Identity Management System)
  • IMS Org
  • Meta Scope
  • API Key
  • Client Secret
  • Private Key

Sync configuration

Once you've set up your Adobe Target destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Adobe Target destination you want to sync to.

Syncing profiles

Syncing to Adobe Target's Bulk Profile API lets you manage visitor profile attributes with data typically stored in cookies or third-party apps.

Record matching

To match rows from your model to profiles in Adobe Target, you need to select a model column and corresponding Adobe Target field. You can match on any of the following Adobe Target fields:

  • thirdPartyId (recommended)
  • pcID

Field mapping

You can map data from any of your model columns to fields in Adobe Target. Ensure the data type of your model column matches the data type of the field you want to sync to.

Delete behavior

The delete behavior you select dictates what to do when a row no longer appears in your model's query results. You have the following options:

Do nothingKeep the profile in Target
ClearKeep the profile in Target and clear fields managed by Hightouch

Tips and troubleshooting

Non-unique IDs

Profiles can be matched from your warehouse to your Adobe Target destination using the pcID or a third party ID. If you selected a model column that isn't unique, the incorrect profile may be updated.

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: May 11, 2023

On this page

Supported syncingGetting startedConnect to Adobe TargetSync configurationSyncing profilesTips and troubleshootingCommon errorsLive debuggerSync alerts

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