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Reddit Ads

Run more targeted ads by syncing conversion events to Reddit

Overview

To get the most out of a tool like Reddit, you'll want to send conversion events.

Syncing conversion events

Prerequisites

  • Whitelisted by Reddit: Hightouch uses Reddit's Conversions API, which is in beta. To send conversion events, your Reddit Ads account needs to by white listed by Reddit. Reach out to your Reddit account team to request access for your account to use the Conversions API.
  • Events within 7 days: If you are planning to set the event timestamp yourself, the event must occur within the last 7 days otherwise the conversion event will not go through.
To ensure syncs send each event, use a hash function for the event model's primary key . The hash should combine all columns, including member ID, timestamp, etc. See the event sync documentation for more information.

Sync setup

Account ID

To retrieve an account ID, you'll want to go to the respective dashboard and grab the ID from the URL. If no account ID is provided, Hightouch will automatically use the Reddit Ads account owned by the user authenticated.

Mappings

The view the schema and the field descriptions of the conversion endpoints visit the Reddit docs.

Troubleshooting

Don't see your data in Reddit?

Make sure you've configured your sync to use the correct Reddit environment. You might've accidentally pointed to a different environment. If that doesn't solve your issue, please reach out. We're happy to help.

Use the Hightouch debugger

Hightouch provides full visibility into the Reddit API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks.

Set up sync alerts

Hightouch can alert you of any sync issues via Slack, PagerDuty, SMS, and/or email. For details, please visit our article on alerting.

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Need help?

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Feature requests?

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Last updated: Jan 5, 2023

On this page

OverviewSyncing conversion eventsPrerequisitesSync setupMappingsTroubleshootingDon't see your data in Reddit?Use the Hightouch debuggerSet up sync alerts

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