Match Booster Overview

Match Booster is only available on Business tier plans as an add-on product.

Hightouch Match Booster is a suite of built-in data onboarding products that enhance the match rates of your audiences, conversion events, and measurement feeds across various paid advertising platforms.

The following are common use cases for Match Booster:

Custom audience targeting: increase the reach of your targeting and retargeting campaigns
Suppression: ensure your existing customers are excluded from your campaigns
Conversion optimization: improve attribution accuracy and train the ad platform’s AI-powered targeting, bidding, and budgeting algorithms
Anonymous targeting: target anonymous visitors on your digital properties
CTV targeting: target consumers on their Smart TVs to drive signups and tune-in

Match Booster enhances your audiences, conversion events, and measurement feeds with additional identifiers from Hightouch’s licensed third-party identity graph. These additional identifiers help ad platforms better match their limited identity data with your first-party data. Ultimately, this enables better targeting, increased ROAS, and more accurate measurement.

Modern Warehouse-Native Onboarding

Match Booster is built on a modern, warehouse-native architecture that eliminates the need for data replication. Your data is never persisted on Hightouch infrastructure, besides a hash of the primary key of your model.

Hightouch achieves this by using data sharing to match our identity graph to your first-party data and maintaining a pseudonymized mapping of our third-party identity graph on our premises for future activation. When data is finally activated, the third-party data from our identity graph is then queried and appended to your first-party data at sync time. This means you never have to store regulated third-party data in your infrastructure, and Hightouch never has to store your first-party data on our premises.

Warehouse-Native Benefits

Security: since your first-party data is never stored with an intermediary, you significantly reduce security and privacy risks.
Direct data access: Match Booster queries your warehouse directly. This means whenever a new data point is added to your first-party data, you get immediate access. No extra pipelines are needed.
Faster refreshes: Hightouch infrastructure supports enrichment and syncing on an hourly and daily basis. This means you don't need to wait weeks for your data to be onboarded.
Simpler workflow: since Hightouch is a simple enrichment and pass-through layer, you avoid all the headaches of maintaining segments in another tool.

Zero-Fee Activation

Unlike many legacy data onboarding providers, Hightouch does not charge additional revenue share fees, CPM fees, or % of media fees for activating data to ad platforms or marketplaces.

This means that you can sync audiences to SSPs, DSPs, and publisher direct destinations without incurring hidden fees that eat into your working media budget.

For customers using Hightouch for monetization use-cases, like retail media networks, it means that you can list audiences on DSP marketplaces and SSPs without giving up a portion of your revenue to a middleman identity provider.

How does Match Booster work?

Match Booster increases match rates by enriching first-party data with two types of additional identifiers sourced from third-party vendors.

Offline data such as email addresses and phone numbers
Online data such as Mobile Device IDs

Hightouch uses the additional identifiers to build a custom identity graph for each model with Match Booster enabled. You can then sync those identifiers to the supported destinations as audiences or conversion events, alongside your own first-party data.

In this architecture, your data is not stored at rest outside of your own infrastructure. Additional identifiers are appended in-flight during a sync to the destination.

Data vendors and data validation

Data Vendors

Hightouch sources third-party data from leading brand-name providers and cutting-edge emerging startups. Hightouch stores a full copy of third-party identity graphs on our premises so that your data does not need to leave your environment.

The list of data vendors that Hightouch works with will be made available in any contractual agreement.

Data Cleaning

Hightouch rigorously cleans data provided from third-party vendors. These processes include filtering out abnormally large profiles, observing the frequency and recency of observed device linkages, prioritizing verified data (like emails), and using additional data points (like IP addresses, names) to filter out outliers.

Regional Coverage

Match Booster currently maintains an identity graph in the following regions & countries:

North America (NAMER)

United States of America (US)

Hightouch is consistently evaluating support for other regions. For inquiries or to request support for a new region, please contact your account representative.

Enrichment identifiers

Hightouch supports the following enrichment identifiers to match on:

Email
Hashed Email (SHA256 or MD5)
Phone
Hashed Phone (SHA256 or MD5)
Mobile Device ID
IP Address
Full Name + Postal Address
- First Name
- Last Name
- Street
- Street 2
- City
- State
- Postal Code

Supported destinations

You can use Match Booster on syncs to the following destinations:

Custom Audiences

Conversion Events

The catalog of supported destinations is continually growing. Please if there are additional ad platforms you're interested in using Match Booster on.