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Responsys

Oracle Responsys is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.

Overview

This destination lets you push data from various sources into Responsys to create profile lists and profile extension tables (PETs) allowing you to maintain up-to-date segments of user profiles. Add base profile list members to initially seed your Responsys profile lists. Additionally, send data into profile extension tables to add attributes to profiles.

Supported syncing

Event TypeDescriptionSupported Sync Modes
Profile ListsCreate base profiles with Email, phone number, or custom IDsUpsert, Update
Profile Extension TablesAdd custom attributes and properties to the base profilesUpsert, Update

Getting started

To use the Responsys destination in Hightouch, you need to know your Responsys credentials and which Oracle system hosts your Responsys account. To find your host URL refer to the Oracle Responsys documentation.

Syncing data

Profile lists

Syncing to Responsys profile lists lets you create base profiles. Base profiles primarily contain user IDs to associate the user to records in profile extension tables.

Record matching

You can match columns in your model with users in Responsys on the following fields:

  • Email
  • Mobile number
  • Customer ID
  • Responsys ID (RIID)
  • MD5 Hashed Email
  • SHA256 Hashed Email

Hashed emails can't be used for upsert operations.

Field mapping

You can map additional user information such as other identifiers, country, address, or other user-created fields.

Profile Extension Tables

Syncing to profile extension tables lets you attach additional information to base user profiles. Profile extension tables (PETs) give you a way to store additional attributes that define behavioral, demographic or profile preference characteristics of your contacts. Using PETs helps you organize information about your contacts in a way that is most efficient for your queries and data imports.

Refer to the Responsys Profile Extension Table docs to learn more.

Record matching

You can match columns in your model with users in Responsys on the following fields:

  • Email
  • Mobile number
  • Customer ID
  • Responsys ID (RIID)
  • MD5 Hashed Email
  • SHA256 Hashed Email

Hashed emails can't be used for upsert operations.

Field mapping

You can sync columns from your source to any user-created field in your Responsys PET.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using the Responsys destination. If you run into any issues, . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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On this page

OverviewSupported syncingGetting startedSyncing dataProfile listsProfile Extension TablesTips and troubleshootingCommon errorsLive debuggerSync alerts

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