| Audience | Marketers, lifecycle marketing, paid media, campaign operations teams |
| Prerequisites |
Marketers use Hightouch daily to build audiences, launch campaigns, and personalize customer experiences. The two main product areas designed for marketing teams are Customer Studio and AI Decisioning (AID).
Customer Studio
Customer Studio is the no-code workspace for creating, activating, and measuring audiences.
- Build and sync audiences directly to your marketing tools
- Orchestrate cross-channel journeys and campaign triggers
- Measure results with Campaign Intelligence dashboards
AI Decisioning (AID)
You must have a Hightouch account to use AI Decisioning.
AI Decisioning (AID) automates campaign decision-making using machine learning.
- Agents determine the best channel, message, and timing for each customer
- Insights and Inspector provide visibility into AI-driven choices
- Collections and Configuration make campaign logic reusable and governed
Extend your campaigns
Expand campaign capabilities with additional Composable CDP products.
-
Events: Trigger campaigns based on customer actions.
- Batch events run on scheduled data loads for broad campaigns (e.g., daily win-back emails).
- Real-time events update audiences and trigger campaigns within seconds (e.g., send a push notification after a loyalty redemption).
→ Events overview
→ Hightouch Real-time overview
-
Identity Resolution: Unify customer profiles across devices and channels for consistent personalization.
→ Identity Resolution overview -
Match Booster: Improve ad platform match rates by enriching records with additional identifiers (such as phone numbers or emails).
→ Match Booster overview
Learn how these products fit together in the Composable CDP overview →