Send events directly to Google Analytics from your data warehouse
Google Analytics 4 setup
For Firebase events, Google Analytics requires an api_secret and a firebase_app_id
For Gtag.js events, Google Analytics requires an api_secret and a measurement_id
-
To generate your API secret, navigate to: Admin > Data Streams > choose your stream > Measurement Protocol > Create
-
For the
firebase_app_id, you can find it in the Firebase console under: Project Settings > General > Your Apps > App ID. -
For the gtag.js
measurement_id, navigate to: Admin > Data Streams > choose your stream > Measurement ID
If you do not have any existing data streams you will need to create one.
Each gtag.js event sync will require a client ID, and firebase events require
an app_instance_id. These are unique identifiers associated with a specific
instance or client.
More information can be found here: Google Analytics Required Parameters
Supported events
Hightouch supports the following Google Analytics event types:
- Firebase App Events
- Gtag.js Events
Field mapping
You can sync columns from your source to Google Analytics default and custom fields.
Google Analytics API documentation: Google Analytics 4 Docs