Enhance Eloqua marketing automations for mobile, email, video and search results by bringing enriched customer data into Eloqua from your data warehouse.
Overview
Push data from various sources into Eloqua to maintain up-to-date contacts and custom objects for your marketing automations. With this integration, enhance Eloqua marketing automations for mobile, email, video, and search results by enriching customer data in Eloqua. This integration streamlines your marketing campaigns so they target the most relevant customers and prospective clients.
Supported syncing
| Object Type | Description | Supported Sync Modes |
|---|---|---|
| Contacts | Sync data from any source to Eloqua contacts | Upsert |
| Custom Objects | Sync data from any source to any Eloqua Custom object | Upsert |
Connect to Eloqua
Go to the Destinations overview page and click the Add destination button. Select Eloqua.
Then Authorize connection by clicking Log in to Eloqua. Clicking the button leads you through your Eloqua login and asks for Hightouch to have authorization to your Eloqua instance.
Once you've finished, Hightouch displays an Authorization successful message.
To finish connecting, give your Eloqua destination a descriptive name.
Sync configuration
Once you've connected your Eloqua destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Eloqua destination you want to sync to.
Contacts
Hightouch supports creating new contacts and updating existing ones.
Record matching
You can match columns in your model with contacts in Eloqua on any contact field. We recommend matching on a unique field, such as Email address.
Field mapping
You can sync any columns from your source to both native and custom Eloqua contact fields.
Custom objects
Hightouch supports creating new instances of custom objects and updating existing ones.
Custom objects and their fields must already be defined on your Eloqua UI before Hightouch can sync to them.
Record matching
You can match columns in your model with custom objects in Eloqua on any custom object field.
Field mapping
You can sync any columns from your source to Eloqua any existing field in your custom object.
Tips and troubleshooting
Mapping limit
Eloqua only supports including up to 100 mapped fields in a single sync. The Hightouch UI restricts you from going above this limit.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.