Yahoo Demand Side Platform (DSP) is an advertising platform that enables advertisers to purchase, manage, and optimize digital ad campaigns across multiple ad exchanges and networks.
It provides advanced targeting options, detailed reporting, and a wide range of optimization features, allowing advertisers to reach their desired audiences more efficiently.
Syncing data to Yahoo DSP can help you measure your campaign's effectiveness across multiple channels and adjust your strategy accordingly.
To use the Yahoo DSP destination in Hightouch, you need to provide a Data Passing Entity value.
This value is what your account is called on Yahoo, and is used for segmentation and research.
The real separation mechanism for each customer is the VMCID.
The event ID is an unique identifier used by Yahoo DSP to prevent duplication in reporting. If provided and an event has the same value as a previously synced event, Hightouch doesn't process the duplicate event.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.