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Google Campaign Manager 360

Empower your marketing team to dynamically and intelligently serve and view of all of their ad campaigns across all channels

Google Campaign Manager 360 is a premium destination and is only available on Business tier plans.

Supported syncing

TypeDescriptionSupported Sync ModesAPI Reference
ConversionsSync records from your model as new conversion eventsInsertConversions docs
Conversion AdjustmentsSync records from your model to existing conversion eventsInsertConversion Adjustments docs

For more information about sync modes, refer to the sync modes docs.

Connect to Google Campaign Manager 360

You need to have access to at least one user profile and one advertiser in Google Marketing Platform to sync data.

Go to the Destinations overview page and click the Add destination button. Select Google Campaign Manager 360 and click Continue. You can then authenticate Hightouch to Google Campaign Manager 360 via OAuth.

For the Authentication method, select Log in to Google Campaign Manager 360 and log into your Google Campaign Manager 360 account. Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.

Sync configuration

Once you've set up your Google Campaign Manager 360 destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Google Campaign Manager 360 destination you want to sync to.

To ensure syncs send each event, your event model must use a truly unique primary key. See the events syncs documentation for more information.

Syncing conversion events

You can choose to sync new conversion events or update existing ones via the Conversion Adjustments sync type.

Sync configuration in the Hightouch UI

Then, select the Google Campaign Manager profile to sync conversion data to.

Floodlight activities and configuration

Google Campaign Manager requires each conversion to be associated with a Floodlight activity and configuration. Hightouch provides a dropdown to select the available activities and configurations based on your Google Campaign Manager profile. You can either select a static value for all events or select to use a column from your model.

Sync configuration in the Hightouch UI

User advertising identifiers

You can opt to include encrypted user advertising IDs in your conversion event payload. Hightouch obtains encrypted user advertising IDs from the %m match macro or Data Transfer. If you are including, dclid, gclid, matchId, or a mobile device ID in your field mapping, you don't need to enable this.

Field mapping

Field mapping is where you select which customer information parameters or other event parameters you want to send to the Conversions API. You can map data from any of your model columns to default and custom Google fields.

The Conversions API requires you to include at least one of the user identifier parameters below in your event payload, so be sure to map one here. The identifiers options are:

  • Mobile device ID
  • Google Click ID
  • Match ID
  • Display Click ID
  • Encrypted user ID
  • Encrypted user ID candidates

Enhanced conversions mappings

The CM360 offline conversion API supports enhanced conversions with additional user identifiers. To send enhanced conversions, you can map data from any of your model columns to the following user identifiers:

  • Hashed email
  • Hashed phone number
  • Hashed first name
  • Hashed last name
  • Hashed street address
  • City
  • State
  • Country code
  • Postal code

You should provide only one of these user identifiers for matching.

For more information, please check the Google Campaign Manager 360 documentation.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Apr 26, 2024

On this page

Supported syncingConnect to Google Campaign Manager 360Sync configurationSyncing conversion eventsTips and troubleshootingCommon errorsLive debuggerSync alerts

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