Spotify

Empower your marketing to maintain audience membership and send conversions to Spotify.

Supported syncing

For more information about sync modes, refer to the sync modes docs.

Connect to Spotify

Go to the Destinations overview page and click the Add destination button. Select Spotify and click Continue. You can then authenticate Hightouch to Spotify.

For the Authentication method, select Log in to Spotify and log into your Spotify account. Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.

Sync configuration

Once you've set up your Spotify destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Spotify destination you want to sync to.

Syncing audiences

Sync data from any source to Spotify audiences.

Record matching

You can match rows from your model to audience members in Spotify using any of the supported identifiers. Ensure the data types of the model column and Spotify field you select match. The supported identifiers are:

• Hashed email (EMAIL_ID_SHA256)
• Hashed device ID (DEVICE_ID_SHA256)
• Hashed phone number (PHONE_NUMBER_SHA256) Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync audience fields via field mapping. You can map data from any of your model columns to the default audience fields. Ensure your model's columns have the same data types as the fields you want to sync to.

Syncing conversions

Sync data from any source to Spotify conversion events.

Record matching

You can match conversion events to users in Spotify using any of the supported identifiers. Ensure the data types of the model column and Spotify field you select match. The supported identifiers are:

• Hashed email (hashed_emails)
• Device ID (device_id)
• Hashed phone number (hashed_phone_number)
• IP address (ip_address) Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync event properties via field mapping.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to reach out. We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.