Overview
The Hightouch MCP server connects your AI assistant directly to your marketing stack so your team can build audiences, design journeys, generate emails and ads, and analyze performance — all in plain language.
What you can do
- All customers: Understand your customer schema, describe an audience or customer journey in plain English, iterate, and save it. Run marketing data analysis with Hightouch's AI agents.
- Lifecycle Studio Customers: Ideate campaign concepts tied to a specific goal. Build and iterate on email and SMS content.
- Ad Studio Customers: Generate visual ad creatives from a prompt, refine them with follow-up instructions, and browse existing projects.
How it works
Connect to Hightouch's MCP from Claude, ChatGPT, or another AI assistant you already use, and build audiences, draft campaigns, or analyze performance through conversation. Your assistant uses Hightouch's MCP as needed to gather information and take action, and you can see results in real time, iterate, and save when you're happy with the outcome.
Example use cases:
- "Create an audience of customers that added an item to their cart in the last day but haven't completed a transaction."
- "Show me which email campaigns drove the most conversions last quarter, and how did they perform compared to the quarter before?"
- "Create creatives for our new card promo targeted towards working adults in high-net-worth households."
- "Generate concepts for a Father's Day campaign to drive menswear purchases."
Why use the Hightouch MCP
Work in your existing flow and across your stack. If your team already works in Claude or another AI assistant, Hightouch is now accessible from that same interface. Because your assistant can connect to other tools simultaneously, you can orchestrate entire workflows in one conversation — get insights from Hightouch, draft a report, and send it to your team on Slack without switching tabs.
Gives your assistant the context it needs. The MCP server connects you to Hightouch's agents, which have all the relevant skills and context about your business and data to build the right audiences, journeys, and campaigns out of the box, without you having to re-explain your business context every time.
Built for action. Your assistant can create and save audiences, design journeys, generate creatives, and activate campaigns, not just describe what's possible.
FAQ
Is my data safe? Yes. All operations are scoped to your authenticated Hightouch workspace and respect your existing role-based access controls.
Can the MCP take actions in my workspace, or is it read-only? Both. Your assistant can read your schema and explore your data, and also take actions — like creating and saving audiences, designing journeys, and generating creatives.
Do we charge for MCP access? No. Access to the MCP is no additional cost.
Do I need to be technical to use this? No. The MCP is designed for marketers. You interact in plain English, and the assistant handles the underlying logic.
Which AI client should I use? Any AI client that supports the MCP standard can connect to Hightouch — including Claude, ChatGPT, Gemini Enterprise, Microsoft Copilot, and more.