Moloco is the AI-powered growth engine that unlocks the value of a business's first-party data.
View Moloco's documentation.
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Customer Sets | Sync data from any source to Moloco customer sets | Add | Customer Sets docs |
For more information about sync modes, refer to the sync modes docs.
Connect to Moloco
Go to the Destinations overview page and click the Add destination button. Select Moloco and click Continue. You can then authenticate Hightouch to Moloco.
Enter the following fields into Hightouch:
- Ad Account ID
- API key
Sync configuration
Once you've set up your Moloco destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Moloco destination you want to sync to.
Syncing customer sets
Sync data from any source to Moloco customer sets.
Creating a new customer set
You can create a new customer set via Hightouch by selecting Create a new customer set. If selected, Hightouch will generate a new customer set. The customer set will not be ready for 30 minutes, so the initial sync will wait 30 minutes for the customer set to be ready, and then sync your data over.
Record matching
To match rows from your model to customer sets in Moloco, you need to select a model column and corresponding Moloco field. You can match on any of the following Moloco fields:
- Apple IDFA
- Google ADID
Field mapping
Hightouch lets you sync customer set fields via field mapping. You can map data from any of your model columns to the default customer set fields. Ensure your model's columns have the same data types as the fields you want to sync to.
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.