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Improve user experiences with rich data by syncing warehouse data to Qualtrics


This integration allows you to import contacts to Qualtrics XM Directory using import automations. Hightouch posts CSV files to the Qualtrics file service endpoint for your automation. After the sync, Qualtrics will asynchronously process the files.


After selecting Qualtrics from our Destinations catalog, you will be asked to provide your Qualtrics data center ID and API token.

Both of these can be found in the Qualtrics console under Account Settings > Qualtrics IDs.

Sending contacts

Hightouch supports syncing contacts to Qualtrics XM Directory. Rows will be synced when they are added or changed. Rows that are removed from your model will be ignored.

Hightouch sends your contacts to Qualtrics in batches of 10,000 rows. Each batch is posted with a unique filename, based on the current time.

Sync status

Because Qualtrics asynchronously processes the files on the automation's schedule, Hightouch only shows whether the files were posted to Qualtrics successfully. Hightouch doesn't wait for Qualtrics to process the files.

We recommend that you enable email notifications in Qualtrics so that you know when Qualtrics is done processing the files.

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Last updated: Nov 28, 2022

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