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Self-Serve Pricing

This page is for Self-Serve pricing (Free, Starter, Pro plans) only. You can compare different plan features on our main pricing page. Please visit our Business Tier Pricing page to learn more about Business Tier pricing.


Hightouch Self-Serve pricing is based on the number of destinations in your workspace. We don't limit the number of sources, source rows, or destination data fields that you can sync into each destination*. This structure lets you use Hightouch freely by syncing as many fields as you please without worrying about overages.

*To ensure we can serve all customers sustainably, we impose an operations limit of 100,000,000 operations per month. Ninety nine percent of our workspaces fall under this limit.


The total number of billable destinations in your workspace is the distinct count of each destination type in your workspace at the end of each billing period, subject to the exceptions described below.

A destination type is a destination that you see in our destination catalog. For example, Salesforce, HubSpot, Google Ads, Braze are all destination types.

Multiple instances of the same destination type are deduplicated. For example, if you have three separate Salesforce accounts in your workspace, that counts as only one billable destination.

Destination InstancesTotal Billable Destinations
Salesforce, Braze, HubSpot3
Salesforce, Salesforce, Braze, HubSpot3
Salesforce, Google Sheets (free)1
Salesforce, Facebook Custom Audiences, Facebook Conversions API2

What counts as a destination?

A destination counts towards your total number of billable destinations as long as it's added to your workspace, whether there are ten active syncs or zero active syncs tied to the destination. Counting all destinations in a workspace regardless of activity enables transparent and objective destination counting.

Tip: We recommend deleting unused destinations so they don't add to your total number of billable destinations.

Standard destinations

Most destinations in Hightouch are standard billable destinations. You can find these in our destination catalog. Each type of standard billable destination counts as one destination towards your allotment.

Free destinations

Free destinations don't count towards your total number of billable destinations. You can add as many free destinations as you'd like to your workspace. These are free destinations in Hightouch:

  • Airtable
  • Google Sheets
  • Google Sheets Service Account
  • Mattermost
  • Salesforce Sandbox
  • Slack
  • Teams

Premium destinations

Premium destinations count towards your total number of billable destinations, and are only available on our Business Tier pricing. Using any premium destination requires you to be on a Business Tier plan. These are premium destinations in Hightouch:

  • Finance: NetSuite, Anaplan
  • Marketing Automation: Acoustic, Adobe Target, Eloqua, SFMC
  • Google Advertising: Google Advertising Manager, Google Campaign Manager, DV360

Grouped destinations

Some destination types are listed separately in the destination catalog for purposes of clarity, but are treated as one destination. These destinations are:

  • Facebook: Facebook Conversions API, Facebook Offline Conversions, Facebook Custom Audience, Facebook Product Catalog
  • Braze: Braze and Braze Cohorts
  • Gainsight: Gainsight and Gainsight PX

Custom destinations

Custom destinations are a category of destinations that let you send data to internal tools and third-party APIs not supported in our catalog of native destinations. As with other destinations, each type of custom destination only counts towards your total number of billable destinations once.

ScenarioTotal Billable Destinations
5 HTTP requests to 5 different APIs1 (HTTP request)
10 AWS Lambda syncs and 3 HTTP requests2 (AWS Lambda and HTTP request)
5 Kafka syncs, 7 Azure Functions, and 1 Postgres sync3 (Kafka sync, Azure Function, and Postgres sync)

Note: Webhooks and HTTP requests count as the same destination type.

These are custom destinations in Hightouch:

  • HTTP Request
  • Webhook
  • AWS Lambda
  • Google Cloud Functions
  • Azure Functions
  • Embedded Destination

it's strictly prohibited to use a custom destination to replicate functionality already supported by a native destination.

Destination trials

Each destination comes with a free 30-day trial. You can install, test, and experiment with as many destinations as you like.

The trial begins whenever you add the first instance of the destination to your workspace. During the 30-day trial, any instance of the destination doesn't count towards your total number of billable destinations.

No limit is enforced on the number of destinations that you can trial at any given time.

Ready to give it a try? Get started today.

    Need help?

    Our team is relentlessly focused on your success. We're ready to jump on a call to help unblock you.

    • Connection issues with your data warehouse?
    • Confusing API responses from destination systems?
    • Unsupported destination objects or modes?
    • Help with complex SQL queries?

    Feature Requests?

    If you see something that's missing from our app, let us know and we'll work with you to build it!

    We want to hear your suggestions for new sources, destinations, and other features that would help you activate your data.

On this page

OverviewDestinationsWhat counts as a destination?Standard destinationsFree destinationsPremium destinationsGrouped destinationsCustom destinationsDestination trials

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