This page describes Self-serve pricing (Free, Starter, Pro plans) considerations. Please visit the pricing page to compare the complete list of features each plan includes. Refer to the Business tier pricing page to learn more about Business tier pricing considerations.
Overview
Hightouch Self-serve pricing is primarily based on the number of destinations in your workspace. We don't limit the number of sources, source rows, or destination data fields you can sync into each destination*. You also have an unlimited number of sync runs per active sync. This structure lets you sync as many fields as you want, as frequently as you want, without worrying about overages.
* To ensure we can serve all customers sustainably, we impose an operations limit of 100,000,000 operations per month. The majority of workspaces fall under this limit. Don't hesitate to if you're concerned about the limit.
Destinations
The total number of billable destinations in your workspace is the distinct count of each destination type at the end of each billing period.
A destination type is a destination that you see in our destination catalog. For example, Salesforce, HubSpot, Google Ads, and Braze are all destination types.
Multiple instances of the same destination type are deduplicated. For example, having three separate Salesforce accounts in your workspace counts as only one billable destination.
| Destination Instances | Total Billable Destinations |
|---|---|
| Salesforce, Braze, HubSpot | 3 |
| Salesforce, Salesforce, Braze, HubSpot | 3 |
| Salesforce, Google Sheets (free) | 1 |
| Salesforce, Facebook Custom Audiences, Facebook Conversions API | 2 |
What counts as a destination?
A destination counts towards your total number of billable destinations as long as it's added to your workspace. This applies whether there are ten active syncs or zero active syncs tied to the destination. Counting all destinations in a workspace, regardless of activity, enables transparent and objective destination counting.
We recommend deleting unused destinations so they don't add to your billable destinations.
Standard destinations
Most destinations in Hightouch are standard billable destinations. You can find these in our destination catalog. Each type of standard billable destination counts as one destination towards your allotment.
Free destinations
Free destinations don't count towards your total number of billable destinations. You can add as many free destinations as you like to your workspace. Free destinations don't have limits on active syncs.
These are free destinations in Hightouch:
- Airtable
- Google Sheets
- Google Sheets Service Account
- Microsoft Excel
- Mattermost
- Slack
- Microsoft Teams
- Warehouse Sync Logs placeholder destinations
Grouped destinations
The integration catalog lists some destination types separately for clarity event though they count as one destination. These destinations are:
- Facebook: Facebook Conversions API, Facebook Offline Conversions, Facebook Custom Audience, Facebook Product Catalog
- Salesforce: Salesforce and Salesforce (Sandbox)
- Braze: Braze and Braze Cohorts
- Gainsight: Gainsight and Gainsight PX
Premium destinations
Premium destinations count towards your total number of billable destinations and are only available on our Business tier pricing. Using any premium destination requires you to be on a Business tier plan. These are premium destinations in Hightouch:
- Finance: NetSuite, Anaplan, Workday
- Enterprise marketing automation: Acoustic, Adobe Target, Bloomreach, Emarsys, Marketo, Oracle Eloqua, Oracle Responsys, Salesforce Marketing Cloud
- Enterprise resource planning and customer relationship management: Microsoft Dynamics 365
- Advanced Google advertising tools: Google Advertising Manager, Google Campaign Manager, DV360
Custom destinations
Custom destinations let you send data to internal tools and third-party APIs not supported in our catalog of native destinations. As with other destinations, each type of custom destination only counts towards your total number of billable destinations once.
| Scenario | Total Billable Destinations |
|---|---|
| 5 HTTP requests to 5 different APIs | 1 (HTTP request) |
| 10 AWS Lambda syncs and 3 HTTP requests | 2 (AWS Lambda and HTTP request) |
| 5 Kafka syncs, 7 Azure Functions, and 1 Postgres sync | 3 (Kafka sync, Azure Function, and Postgres sync) |
Webhooks and HTTP requests count as the same destination type.
These are custom destinations in Hightouch:
- HTTP Request
- Webhook
- AWS Lambda
- Google Cloud Functions
- Azure Functions
- Embedded Destination
It's strictly prohibited to use a custom destination to replicate functionality already supported by a native destination.
Destination trials
Each destination comes with a free 30-day trial. You can install, test, and experiment with as many destinations as you like.
The trial begins when you add the destination's first instance to your workspace. During the 30-day trial, any instance of the destination doesn't count towards your total number of billable destinations.
Hightouch doesn't enforce a limit on the number of destinations that you can try at any given time.
Ready to give it a try? Get started today.
Other considerations
Besides destinations, self-serve plans have limitations based on the following:
- Active syncs per billable destination: to count as active, a sync must:
- be enabled—this is a toggle on a sync's overview page
- have run at least once in the past 28 days
- be enabled—this is a toggle on a sync's overview page
- User seats: the number of team members your workspaces can have
- Workspaces: the number of workspaces your organization can have
Refer to the pricing page to see the exact limitations per plan.