Deliver even more relevant ads by combining data from various sources within your
data warehouse to build custom audiences for LinkedIn Ads. By keeping your
custom audiences updated automatically, you can avoid showing irrelevant ads.
Go to the Destinations overview page
and click the Add destination button. Select LinkedIn Ads and click Continue.
You can then authenticate Hightouch to LinkedIn Ads using OAuth.
Once you've set up your LinkedIn Ads destination and have a
model to pull data from,
you can set up your sync configuration to begin syncing data. Go to the
Syncs overview page and click the
Add sync button to begin. Then, select the relevant model and the LinkedIn
Ads destination you want to sync to.
To get started, select an ad account to sync your data to, then select
which audience object you want to sync data to: Company or User.
Hightouch supports automatically creating a new audience for your sync. You can
specify a custom name for this audience, or Hightouch will use the name of the
model.
This integration supports Upsert mode. New users will be inserted into the LinkedIn
audience. Users that are removed from the model will be removed from the
audience.
LinkedIn allows mapping to various user and company identifiers, such as email,
IDFA, company domain, etc. LinkedIn requires the email for users to be hashed
using SHA256 or SHA512, which we take care of automatically on the backend.
LinkedIn enforces the following input data requirements:
You can enable PII hashing if you want Hightouch to automatically detect, normalize, and hash fields that require it. For example, if you map to a Email (SHA256) field and the model column with the email data is unhashed, Hightouch hashes the value for you.
By default, Hightouch automatically detects if the following fields require hashing:
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.