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What is Hightouch?
Hightouch is a data and AI platform that helps teams use warehouse data for marketing and personalization. Data teams keep control of data, access, and infrastructure, while marketers and business users build audiences, launch campaigns, and personalize customer experiences.
Hightouch runs on top of your existing data infrastructure. It does not require you to copy data into a separate system, which helps teams set up faster and avoid creating new data silos.
Find the right starting point
Start with what you want to do. Each path points you to the product area and setup guide that best matches your goal.
Build audiences and run campaigns
Create audiences from warehouse data, build automated journeys, and sync to ad platforms, CRMs, and other tools.
Explore Customer Studio›
Sync warehouse data to business tools
Sync modeled data to sales, support, analytics, and internal tools on a schedule or when data changes.
Explore data activation›
Personalize in real time
Tailor website and app experiences based on what a customer is doing right now.
Explore Real-Time Personalization›
Let AI decide what each customer gets
Use reinforcement learning to pick the best message, channel, and timing for each person, then measure what worked.
Explore AI Decisioning›
Unify customer profiles
Resolve identities across devices and channels so teams can build on a more complete customer record.
Explore Identity Resolution›
Set up governance and safe self-serve
Set up permissions, approvals, and ownership boundaries so each team has the right level of access.
Explore governance›
Increase ad match rates
Help ad platforms recognize more of your customers by adding additional identifiers to synced audiences and conversions.
Explore Match Booster›
Which product should I start with?
Answer two quick questions and we will point you to the right starting point.
Not sure where to start? Read the Composable CDP overview for a guided tour, or start with How data activation works to learn the technical foundations.
Explore products
Hightouch has three product families. You can start with one and expand over time — they all work from the same warehouse data.
Composable CDP
Build, unify, and activate customer data from your warehouse — without copying it into a separate system.
- Customer Studio — Build audiences
- Reverse ETL — Sync data
- Identity Resolution — Stitch users together
- Hightouch Events — Collect data
- Real-Time Personalization — Personalize onsite and in-app experiences
- Match Booster — Increase ad match rates
- Intelligence — Analyze campaigns
Agentic Marketing Platform
Use AI to help plan, create, launch, and improve lifecycle and performance marketing campaigns.
- Lifecycle Studio — Build and manage lifecycle campaigns
- Agents — Research, plan, and execute marketing workflows with AI
- Ad Studio — Generate and optimize ad creative at scale
Agentic Marketing Platform documentation is coming soon. Contact your Hightouch team to learn more about Lifecycle Studio, Agents, and Ad Studio.
AI Decisioning
AI Decisioning uses reinforcement learning to choose the best message, channel, and timing for each customer. It provides tools to inspect and measure each decision.
Get started by team
Hightouch is a cross-functional platform. Different teams own different parts of setup and daily usage.
| Role | What you'll set up | Start here |
|---|---|---|
| Platform admins | SSO, roles, approval flows, workspace infrastructure | Workspace setup |
| Data teams | Sources, models, syncs, schema | Technical setup |
| Marketers | Audiences, campaigns, journeys, experiments | Daily usage |
These paths are designed to be followed in order: platform admins set up the workspace, data teams connect and model data, then marketers start building. Each guide tells you what other teams need to have completed before you begin.
Understand how Hightouch works
Before diving into setup, these pages help you build a mental model of the platform:
- How data activation works — Sources, models, syncs, destinations, and change data capture: the building blocks underneath everything in Hightouch.
- Composable CDP overview — How Reverse ETL, Customer Studio, Identity Resolution, Events, Real-Time Personalization, Match Booster, and Intelligence fit together.
- Governance best practices — How to structure roles, approval flows, environments, and audit logs so the right people can move fast without creating risk.
- Workspace management overview — How workspaces, user groups, and access control work.