| Audience | Marketers, lifecycle and CRM teams |
| Prerequisites | An SMS channel and a sender identity, set up with your Hightouch team |
SMS content is a message body and, optionally, one shortened link. Write the message, add the link, and save it.
Create a message
- Go to Native Delivery → Campaigns and select Add campaign → SMS.
- Enter your text in Message.
- Put any link in the Link field.
- Select Save.
The message is the text you type. SMS has no templates or content blocks.
Add a link
To use the link shortener, put your URL in the Link field. Hightouch shortens it, adds your tracking parameters, and counts the clicks.
A URL typed into the message body is sent as you wrote it, without shortening or click tracking. Use the Link field when you want clicks counted.
The link goes at the end of the message, after your text. A message carries one link.
Check the length
The editor shows a character count beneath the preview, covering your message text plus the shortened link.
Carriers send longer messages in multiple parts, and each part is billed separately.
Emoji and accented characters take up more room than plain text.