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FreeWheel

FreeWheel gives advertisers direct connections to streaming video inventory from the world's leading publishers.

View FreeWheel's documentation.

Overview

FreeWheel is a Comcast-owned advertising technology platform for CTV/OTT video advertising and monetization. Hightouch's FreeWheel destination allows you to upload audience segment files to FreeWheel's infrastructure via S3.

Supported syncing

TypeDescriptionSupported Sync Modes
S3 file uploadUpload audience segment files to FreeWheel via S3All, Insert, Diff

For more information about sync modes, refer to the sync modes docs.

Connect to FreeWheel

Go to the Destinations overview page and click the Add destination button. Select FreeWheel and click Continue.

Enter the following fields into Hightouch:

  • AWS Credentials: Select or create AWS credentials
  • Bucket name: The FreeWheel bucket name you would like to sync to

Sync configuration

Once you've set up your FreeWheel destination and have a model to pull data from, you can set up your sync configuration. Go to the Syncs overview page and click the Add sync button. Then, select the relevant model and the FreeWheel destination you want to sync to.

Sync settings

Configure the following settings for your sync:

  • Sync mode: Choose from All, Insert, or Diff modes
  • File path: The S3 object key (file path) where the file will be uploaded, i.e. aud-sgmt-01.csv
  • Timestamp offset: Optional timezone offset for timestamp formatting

Field mapping

Map columns from your model to the fields you want to include in the uploaded CSV file. Ensure your model's columns have the same data types as the fields you want to sync to.

File format

FreeWheel syncs automatically use the following CSV settings:

SettingValue
File typeCSV
DelimiterComma (,)
Include headerYes
BatchingEnabled

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Jan 15, 2026

On this page
  • Overview
  • Supported syncing
  • Connect to FreeWheel
  • Sync configuration
  • Sync settings
  • Field mapping
  • File format
  • Tips and troubleshooting
  • Common errors
  • Live debugger
  • Sync alerts

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