What's new

Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.

Audience size limits accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.

The agent and Insights now open in a sidebar that stays available as you work on an audience. On smaller screens, the sidebar appears as an overlay. It also suggests prompts to help you get started and makes it easier to return to previous chats.

Realtime audiences and realtime traits can filter on arrays of objects in event payloads, like the products in an order. Choose any item or all items, and every item condition is checked against the same item, so brand = Acme and price > 100 only match a single product that meets both.

Templates reuse a layout across many ads so they follow your brand's look and feel, making it faster to create variants for different audiences and channels.

Speak to an agent instead of typing your message. Useful for describing an analysis you want or an audience you're building, where saying it out loud is faster than writing it out.

Agents can create and edit journeys from a plain-language description, and help design, debug, and fix existing ones. Agents can't edit a live journey or start and stop one, and destination tiles are still configured on the journey canvas.

Consent settings link a feature matrix to consent records. When a user revokes consent, you can remove features that depend on that consent from warehouse data and stored historical interactions, or report the revoked consent without removing the data. Not yet available for Redshift or Databricks.

Amazon Ads first-party audience syncs now use Ads Data Manager, which replaces Amazon's older AMC audiences. Hightouch creates the audience and shares it with Amazon DSP, so you no longer set it up in AMC first. New syncs need your manager account ID in the destination settings, and existing syncs keep working as they are.

Object ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.

The SMTP Email destination can attach query results as a JSON file, in addition to CSV.

Iterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact's data changes.

Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.

Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.

Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.

The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.

Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.

Pin chats on the agent chat page to keep important conversations accessible as new ones come in. Pinned state is stored locally in the browser.

Agents can read and analyze journey definitions, runs, and logs — ask an agent for help understanding a complex journey, debugging a run issue, or analyzing journey performance.

New FreeWheel Data Suite destination — create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.

New Purchasely destination — sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.

Adobe Campaign Classic recipient syncs support Campaign v8 staging tables as an opt-in write method, using Adobe's Ingest APIs for high-volume writes on v8's cloud architecture. Existing syncs keep writing directly to the Campaign database.

A Manage traits grant lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.

Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.