What is the Composable CDP?
The Composable CDP in Hightouch connects your data warehouse directly to the tools your teams use.
- Data teams define reusable datasets while keeping data governed at the source.
- Marketers use those datasets in a visual builder to create audiences, sync to marketing tools, build automated workflows, and measure results.
Unlike traditional CDPs, Hightouch doesn’t copy or store data in a separate system. It runs on top of your existing infrastructure, giving marketers direct access while allowing data teams to stay in control.
The Composable CDP is also modular: you can adopt only the products you need.
Product suite
Reverse ETL
Send modeled data from your warehouse to hundreds of destinations.
- Define models with SQL, dbt, BI tools, or Hightouch’s visual builder
- Schedule syncs or trigger them when data changes
- Track syncs easily with built-in monitoring and logs
Example: Sync churn-risk users to Braze for reactivation campaigns
Customer Studio
Build and explore audiences with a visual, no-code interface.
- Define conditions based on traits, events, or relationships
- Preview audience size and membership instantly
- Use trusted data prepared by your data team
- Orchestrate Journeys: automate cross-channel campaigns triggered by events or audience membership
Example: Target users who viewed a product but didn’t complete checkout
Intelligence
Measure and improve campaigns with built-in charts and dashboards.
- Test strategies with audience splits and holdouts
- Compare performance across traits, audiences, and treatments
- Use dashboards to track results over time and drill into key metrics
Example: Compare conversion rates for discount vs. no-discount offers, then monitor performance in a dashboard
Events
Trigger workflows when customers take action by streaming or batching event data from your apps and websites.
- Batch events: Use scheduled data (e.g., purchases, cancellations) to power campaigns like win-back emails.
- Real-time events: Stream user actions to enable same-session personalization, such as showing an offer while the user is still browsing.
Example
- Send a cart abandonment email when a user leaves checkout
→ Events overview
→ Real-time overview
Identity Resolution
Bring customer data together into a single, unified profile.
- Combine web, app, and offline activity
- Enable consistent personalization and reporting
Example
- Merge app activity and ecommerce purchases into one profile
→ Identity Resolution overview
Match Booster
Improve match rates on ad platforms by enriching your records with additional identifiers (such as phone numbers or emails).
Examples
- Add phone numbers to an email list before syncing to Meta
