Third-party identity integrations

Third-party identity integrations let you enrich your first-party profiles with additional identifiers and attributes from external vendors.

These integrations help you:

• Resolve identities and match records when clear identifiers are missing (for example, linking in-store purchases to customer records or creating household profiles).
• Improve segmentation and personalization by enriching records with demographic, geographic, behavioral, and intent attributes.
• Expand audience reach for more effective targeting, suppression, and monetization.

Available integrations

Narrative

Narrative’s Composable Identity solution helps you build identity graphs using your first-party data and multiple third-party providers. Narrative combines your data with more than 30 specialized identity providers to build a custom identity graph stored in Snowflake.

How it works

You can use Narrative's marketplace to combine your first-party data with third-party identity providers that fit your requirements. The resulting identity graph supports three core capabilities:

• Entity resolution – Connect fragmented customer data across devices, touchpoints, and offline interactions by stitching together emails, phones, MAIDs, cookies, and credit card tokens into unified customer profiles and household clusters.
• Third-party data enrichment – Append demographic, behavioral, and intent data to customer profiles for granular segmentation, lookalike modeling, and personalized targeting across channels.
• Data onboarding – Improve match rates by appending additional identifiers to profiles or converting between identifier types. For example, translate emails into CTV IDs to target audiences across Smart TVs and streaming platforms.

After you create your identity graph, you store it in Snowflake. You can then use the graph in Hightouch for segmentation and activation to downstream media channels.

Get started

Please reach out to enable the Narrative integration.

Coming soon

• Deloitte
• Acxiom

If there are specific identity providers you want to work with, please let us know.