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Only pay for what you use


Plans for teams looking to quickly get data to their tools with the Reverse ETL Platform.

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Choose your plan after 30 days.


Free forever

  • 1 standard destination
  • 1 workspace
  • 2 active syncs


Per month*

  • 2 standard destinations
  • 2 workspaces
  • 5 active syncs per destination

All plans include:

  • 5 user seats
  • Unlimited 30-day free trials of any additional destinations
  • 25 free syncs to lite destinations (Slack, Google Sheets, and more)
  • Unlimited data fields, sources, and source rows
  • Standard security
  • Basic observability
  • Basic extensions

*Refers to pricing when Hightouch is billed annually, which includes a 20% discount to monthly billing.


Plans for scaled teams with advanced security requirements, or that need additional products like a visual audience builder.

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Only pay for what you need.

Product selection:

Reverse ETL
Customer Studio Platform
Identity Resolution


  • Unlimited user seats
  • Premium extensions
  • Advanced observability
  • Enterprise security
  • Advanced access management
  • Dedicated expert support
  • Custom SLAs

*Refers to pricing when Hightouch is billed annually, which includes a 20% discount to monthly billing.

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Product Features

Compare plans by Product Features: Data Activation
Data Activation$0 free forever$350/monthCustom
Reverse ETL Platform

Customer Studio PlatformN/AN/A

Match BoosterN/AN/A

Personalization APIN/AN/A

Compare plans by Product Features: Data Management
Data Management$0 free forever$350/monthCustom
Hightouch EventsN/AN/A

Warehouse Identity ResolutionN/AN/A

Campaign IntelligenceN/AN/A

Product Usage

Compare plans by Product Usage
Product Usage$0 free forever$350/monthCustom
# of standard destinations12Unlimited
# of active syncs per standard destinationUp to 2Up to 5Custom
# of destinations 30-day free trialsUnlimitedUnlimitedUnlimited
# of syncs to lite destinations2525Custom
# of data fieldsUnlimitedUnlimitedUnlimited
# of sourcesUnlimitedUnlimitedUnlimited
# of source rowsUnlimitedUnlimitedUnlimited
# of sync runs per monthUnlimitedUnlimitedUnlimited
# of user seats55Unlimited
# of workspaces12Unlimited
Access to premium destinations (NetSuite, SFMC, etc.)N/AN/A

Realtime syncing (sub-hourly)N/AN/A

Warehouse Identity ResolutionN/AN/ACustom
Hightouch EventsN/AN/ACustom

Observability & Planning

Compare plans by Observability & Planning: Observability
Observability$0 free forever$350/monthCustom
Live debugger

Test runs (test-a-row)

Basic alerting

Custom alerting (by sync)N/AN/A

In-app sync logs

Warehouse sync logsN/AN/A

Compare plans by Observability & Planning: Sync Planning and Caching
Sync Planning and Caching$0 free forever$350/monthCustom
Run on Hightouch

Run on your warehouse

Run on your custom storageN/AN/A


Compare plans by Extensions: Platform extensions
Platform extensions$0 free forever$350/monthCustom
dbt model selector (git repo)

dbt Cloud sync schedulerN/AN/A

Fivetran sync schedulerN/AN/A

Looker model selector

Tableau integrationN/AN/A

Sigma workbook integrationN/AN/A

Enterprise Security & Management

Compare plans by Enterprise Security & Management: Security & Privacy
Security & Privacy$0 free forever$350/monthCustom
SOC 2 compliance

SOC 3 compliance

GDPR Compliance

HIPAA complianceN/AN/A

Deployment in EU regionN/A

Deployment in multiple regionsN/AN/A

SSH tunneling

Custom Security Review (BAA, DPA, full SOC2 report)N/AN/A

Compare plans by Enterprise Security & Management: Access Management
Access Management$0 free forever$350/monthCustom
Role-based access controlN/AN/A

Label-based access controlN/AN/A

Google and Azure SSO

SAML SSO (Okta, Azure AD, OneLogin, etc.)N/AN/A

Compare plans by Enterprise Security & Management: Platform Management
Platform Management$0 free forever$350/monthCustom
Git version controlN/AN/A

Approval FlowsN/AN/A

Audit LogsN/AN/A

Resource API

Support & Services

Compare plans by Support & Services: Support
Support$0 free forever$350/monthCustom
Dedicated shared SlackN/AN/A

Dedicated CSMN/AN/A

White glove onboardingN/AN/A

Dedicated servicesN/AN/A

Dedicated solutions architectN/AN/A

Compare plans by Support & Services: Service-Level Agreements (SLAs)
Service-Level Agreements (SLAs)$0 free forever$350/monthCustom
Custom product uptime SLAN/AN/A

Custom support SLAN/AN/A

Email and Intercom support72-hour SLA72-hour SLACustom

"One of the big value props of Hightouch is time-to-value. We’ve seen a lot of value very quickly."

Natalie Miles
Head of Marketing Technology and Personalization at Chime

Frequently asked questions

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