Only pay for what you use
AI Decisioning
Plans for teams looking to power 1:1 personalization and targeting with AI Agents.
Flexible and scalable usage based pricing to meet your growth needs.
Product features
Included
- Integrations with any marketing platform
- Enterprise security
- Pre-set amount of monthly personalized actions
- Observability features for insights on AI decisions
Composable CDP
Plans for teams looking for a full Customer Data Platform solution or a la carte CDP functionality.
Composable and usage based pricing to ensure you only pay for what you need.
Product selection
Included
- Unlimited user seats
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
Starter Reverse ETL
Plan for teams with limited use cases who want to get started with the free tier Reverse ETL Platform.
Included
- 1 standard destination
- Up to 2 active syncs
- 5 user seats
Pricing built to scale with your business
Composable
Mix and match products to create a solution tailored to your specific needs. Only pay for what you use. No wasted spend on features you don’t need.
Usage-based
Get charged based on actual usage. No MTU (Monthly Tracked Users) limits, and no caps on sources, destinations, or user seats.
Economies of scale
As your usage grows, your unit costs shrink. Our pricing is designed to scale with you, delivering more value as your business expands.

“One of the big value props of Hightouch is time-to-value. We’ve seen a lot of value very quickly.”
Natalie Miles, Head of Marketing Technology and Personalization at Chime
Features included in Customer Data Platform and AI Decisioning Plans
Full observability
Observability features included
- Live debugger
- Custom alerting (by sync)
- Test runs (test-a-row)
- In-app sync logs
- Basic alerting
- Warehouse sync logs
Sync planning and caching methods included
- Run on Hightouch
- Run on your warehouse
- Run on your custom storage
Enterprise-level security
Security, privacy certifications and features
- ISO 27001 Certified
- SOC 2 & SOC 3 Compliance
- HIPAA Compliance
- GDPR Compliance
- Deployment in EU region
- Deployment in multiple regions
- SSH tunneling
- Custom Security Review (BAA, DPA, full SOC2 report)
Access management features
- Role-based access control
- Label-based access control
- Google and Azure SSO
- SAML SSO (Okta, Azure AD, OneLogic, etc.)
Platform management features
- Git version control
- Approval flows
- Audit logs
- Resource API
Support and security
Support
- Dedicated shared Slack
- Dedicated CSM
- White glove onboarding
- Dedicated services
- Dedicated solutions architect
Service-level agreements (SLAS)
- Custom product uptime SLA
- Custom support SLA
- Email & Intercom Support