Empower your marketing team to run highly granular retargeting and lookalike campaigns on Facebook
Setup
After selecting Facebook Custom Audiences from our Destinations catalog, you will be prompted to initiate an OAuth flow.
Click the button to initiate the OAuth flow with Facebook. After you have authenticated, you will be prompted by a screen to "Authorize a new Facebook Custom Audiences account." This should complete the OAuth flow with Facebook and finish your setup.
After being redirected back to Hightouch, select an Ad Account using the Dropdown and then click "Save"
Connecting Facebook Custom Audiences to a query
All that you have to do to connect a query to Facebook Custom Audiences is setup mappings between the columns returned by your SQL query and Facebook.
The columns on the left hand side are from the SQL query and the columns on the right hand side are from the Facebook Ads
Naming
You can create a name for your custom audience or Hightouch will default to the name of the model as the audience's name.
Special Mappings
The mappings supported by Facebook are pretty standard with a few exceptions, e.g.
- External ID is a custom identifier that you send to Facebook via its APIs or tracking pixels https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/external-id/
- Page-scoped ID is used for Facebook messenger apps and Facebook pages
Handling PII and Hashing
By default, Hightouch automatically hashes the following fields before sending requests to Facebook:
- Phone
- Gender
- First Name
- Last Name
- First Initial
- State
- City
- Zip Code
- Country
This behavior can be disabled by in the sync config. If it is disabled, the data from the model should be appropriately normalized and hashed.