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Facebook Product Catalog

Keep your products up to date within Facebook product catalog using Hightouch

Supported syncing

Sync TypeDescriptionSupported Sync Modes
ProductsSync records to products in your catalogs.Upsert


If you don't have a product catalog already, navigate to Facebook Commerce Manager and click "Add Catalog" to create one.

Connect to Facebook Product Catalog

Go to the Destinations overview page and click the Add destination button. Select Facebook Product Catalog and click Continue. You can then authenticate Hightouch to your Facebook Product Catalog either with a system user token or with OAuth.

Since the OAuth flow requires you to manually refresh this connection every 60 days, we strongly recommend using a system user token for indefinite access.

Authenticate with a system user token

When authenticating with a system user token you can choose to either use an existing one or create a new one for the Hightouch integration. To use an existing system user token, you must meet the following prerequisites:

  • The system user whose token you'd like to use has Admin access.
  • You've created an app to add as an assigned asset to the system user.
  • You've assigned the ad account where your catalog lives for to the system user.

Authenticate with OAuth

For the Authentication method, select Log in to Facebook and log into your Facebook account.

Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.

Sync configuration

Once you've set up your Facebook Product Catalog destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Facebook Product Catalog destination you want to sync to.

Syncing products

Hightouch supports syncing to the following Facebook catalog products:

  • Product items
  • Vehicles

Record matching

Product records can be matched from your source to your Facebook catalog workspace by the product ID in the Upsert mode.

Field mappings

You can sync columns from your source to Facebook catalog's default and custom fields. Hightouch automatically detects existing custom fields from your Facebook catalog account.

Review the documentation on what fields are required to sync to your catalog type.

Tips and troubleshooting

Common errors

If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Dec 11, 2023

On this page

Supported syncingSetupConnect to Facebook Product CatalogAuthenticate with a system user tokenAuthenticate with OAuthSync configurationSyncing productsRecord matchingField mappingsTips and troubleshootingCommon errorsLive debuggerSync alerts

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