This integration supports Segment Mode. New users in the model will be inserted into the Twitter
Custom Audience. Users that are removed from the model will be removed from the
Custom Audience.
Hightouch allows you to sync columns from your source to the supported Twitter fields.
Twitter allows mapping to various user identifiers, such as Email, Device ID, Twitter Handle, etc. Twitter requires all fields for users
to be both normalized and hashed using SHA256 (with the exception of Partner User ID).
You can achieve this in your model with a function
by using the encode(digest(value, 'sha256'),'hex') function in Postgres, or refer to the Template Mappings Section in this documentation to learn about how Hightouch can handle hashing these records for you.
This integration supports syncing Web Conversion Events.
To ensure syncs send each event, use a hash function for the event model's primary key . The hash should combine all columns, including member ID, timestamp, etc. See the event sync documentation for more information.
Given the correct Pixel ID, Hightouch will filter for the eligible events that allow conversion events to be synced to.
Select the event you'd like to sync to from the dropdown menu. If the ID for these events exist in your model, toggle Use Column, and select the appropriate column from the dropdown menu.
Hightouch allows you to sync columns from your source to the supported Twitter fields.
If you wish to use the Email Address as an identifier, Twitter expects it to be hashed using SHA256.
You can achieve this in your model with a function by using the encode(digest(value, 'sha256'),'hex') function in Postgres, or refer to the Template Mappings section in this documentation to learn about how Hightouch can handle hashing these records for you.
To date, our customers haven't experienced any errors while using the Twitter destination. If you run into any issues, please reach out to us. We're here to help.
Hightouch provides full visibility into the Twitter API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks.