Gain in-depth insight into conversions by sending web events to Facebook from the warehouse
Navigate to Facebook Events Manager and select the "Data Sources" tab. Select the pixel that you would like to send events to and select the "Settings" tab.
Copy the Pixel ID from the details into the "Pixel ID" field in Hightouch.
Under the Conversions API section, hit "Generate access token" and copy the result into the "Access Token" field in Hightouch.
Hightouch supports sending events to Conversions API.
|Test Event ID||The ID from Facebook Events Manager used to test server events. This field is optional.|
|Hightouch to Facebook Conversions Field Mappings||These mappings allow you to map columns of your query result to the default fields in Facebook Conversions. Keep in mind that some fields are required.|
|Hightouch to Facebook Conversions Custom Field Mappings||These mappings allow you to add additional information to the |
Facebook requires the following fields:
event_time. You also need to specify one of
user_data fields so that Facebook can attribute a given conversion to
a particular user. The Facebook documentation describes their required Customer Information Parameters in detail.
You must include at least one of these
user_data fields in your sync mappings.
event_time field should be in ISO 8601 format. Hightouch automatically converts the data to the format Facebook expects.
Hightouch automatically hashes the following fields unless otherwise specified:
- last name
- first name