Search documentation...

K

Marketo

Build robust marketing campaigns on Marketo using rich customer data from your data warehouse

Setup

Create Marketo authorization details by navigating to Admin > Launchpoint and selecting a service.
You can find the Base URL in Admin > Integration > Web Services. Only use the part after https:// and before /rest as your base url, e.g. 284-RPR-133.mktorest.com.
Go to https://app.hightouch.com/destinations
Click "Add New"
Click "Marketo"
Add any destination name (e.g. "Marketo")
Copy Client ID, Client Secret, and Base URL into form
Click Add Marketo Destination

Types

Hightouch supports the following Marketo sync types:
  • Objects
  • Activities
  • Static Lists

Syncing Objects

Hightouch supports syncing to both standard and custom Marketo objects. The standard objects that Hightouch supports are:
  • Leads
  • Companies
  • Opportunities

Sync Modes

Hightouch supports the following sync modes for objects:
  • Upsert — Upsert mode pushes new objects to Marketo and updates fields that change in your warehouse.
  • Update — Update mode updates particular fields on existing objects in Marketo.

Record Matching

Records can be matched from your source to your Marketo object. The fields available to match depend on the object.

Field Mapping

You can sync columns from your source to Marketo's fields.

Syncing Activities

Hightouch supports syncing to custom activities. To sync custom activities they must first be created and approved in Marketo.
You can learn more about creating custom activities in Marketo's docs here.

Activity Configuration

Hightouch allows you to choose the activity, timestamp, and the lead ID that your Marketo activity is linked to.

Timestamp

Lead

Record Matching

Records can be matched from your source to your Marketo activity's primary attribute.

Field Mappings

Hightouch allows you to sync data from your source to your Marketo activity's attributes.

Creating and Syncing To Static Lists

Hightouch supports creating and updating Marketo static lists.

Static Lists

Hightouch supports automatically creating a new list for your sync. You can specify a custom name for this list, or Hightouch will use the name of the model.
Here, the name List 1 will be used as the list name:

Selecting a folder

When creating a new static list in Marketo, you need to select the folder the list will be created in.

Static List Description

Hightouch supports adding an optional description to your Marketo static list.

    Need help?

    Our team is relentlessly focused on your success. We're ready to jump on a call to help unblock you.

    • Connection issues with your data warehouse?
    • Confusing API responses from destination systems?
    • Unsupported destination objects or modes?
    • Help with complex SQL queries?

    or

    Feature Requests?

    If you see something that's missing from our app, let us know and we'll work with you to build it!

    We want to hear your suggestions for new sources, destinations, and other features that would help you activate your data.

On this page

SetupTypesSyncing ObjectsSync ModesRecord MatchingField MappingSyncing ActivitiesActivity ConfigurationRecord MatchingField MappingsCreating and Syncing To Static ListsStatic ListsSelecting a folderStatic List Description

Was this page helpful?