Luke Kline

Founding Marketer

Luke is the founding marketer at Hightouch and author of Lifecycle Leaders. Prior to Hightouch he worked for a boutique consulting firm, specializing in Snowflake migrations, which was later acquired by NTT Data. Outside of work, you can probably find Luke playing tennis, pickleball, or monopoly.

Written by Luke Kline:

Feb 12

The one metric Nextdoor prioritizes over everything else

Why Nextdoor stopped chasing daily active users and started looking for the "depth of engagement" that actually drives revenue.

Jan 30

How a $40 fee became a lesson in LTV

The hidden airport insight Amex uncovered to bridge the gap between sign-ups and LTV.

Jan 21

Why does Jersey Mike’s send the same text every week?

What I learned from analyzing months of sandwich texts.

Jan 15

Why 2026 Lifecycle is an entirely different game

Why top brands are paying ~$225k and ditching campaign managers for system engineers.

Jan 7

The one audience you actually shouldn't re-engage

What Calm learned from one lifecycle experiment that you can implement in your own program.

Dec 11

The 7-part system behind Amazon’s Black Friday machine

The 7-part framework that Amazon uses to turn Black Friday into a 12-day optimization loop for 200M+ Prime members.

Dec 4

What marketers miss about Spotify Wrapped

Every year, countless brands fall into the “Spotify Wrapped trap” and try to recreate the magic of Wrapped, missing the core reason why this campaign is such a success in the first place.

Nov 19

The AI prompt every lifecycle marketer should know

Insert any company name and instantly reverse engineer their CRM strategy.

Oct 23

Target vs. Best Buy: comparing 2 of the largest CRM programs

I bought the exact same item from Target and Best Buy to break down their CRM program.

Sep 30

AI Decisioning for Gaming and Sports Betting

How gaming and sports betting are using AI agents to drive growth, protect margins, and retain customers.

Sep 24

Inside the CRM program Powering Academy Sports + Outdoors

I collected 8+ months of emails from one of the largest sports retailers in the country to break down their lifecycle program.

Aug 27

How Starbucks powers personalization for 34.5M loyalty members

Uncover the CRM and lifecycle system that Starbucks uses to power email personalization for millions of loyalty members.

Aug 25

AI Decisioning in Subscription

How subscription model marketing teams are using AI agents to drive growth and increase their revenue.

Aug 11

AI Decisioning in financial services

How financial marketing teams are using AI agents to drive profitable growth.

Jul 28

An analysis of True Classic's abandon cart journey (2025)

I intentionally abandoned cart at checkout to enroll myself in True Classic's win-back program to analyze their strategy.

Jul 28

AI Decisioning in travel & hospitality

How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.

Jul 16

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Jun 17

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Jun 8

How to set up the Criteo Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Criteo Conversions API.

May 20

The strategy behind Netflix’s winback machine

I collected 30 win back emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.

May 18

How to set up the Reddit Conversions API?

Connect offline and online outcomes to Reddit Ads reliably. The Conversions API helps future-proof your measurement while improving spend efficiency.

Apr 28

The AI prompt that cuts lifecycle copy time by 90%

Turn one campaign brief or idea into hundreds of personalized, channel-native variants with this simple AI workflow.

Apr 21

How to set up the Rokt Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Rokt Conversions API.

Apr 9

How AI helped us skip the HTML headache

You don’t need a dev team to ship great emails. At Hightouch, we use AI to turn email designs into fully deployable HTML in minutes. And now, so can you.

Apr 6

How to set up the Nextdoor Conversions API?

Learn how to set up the Nextdoor Conversions API to send first-party conversion data directly from your server, bypassing ad blockers and unlocking better attribution and ROAS.

Apr 2

How to set up the Taboola Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Taboola Conversions API.

Mar 26

How to set up the Trade Desk conversions API?

Own your conversions. The Trade Desk Conversions API lets you send first-party data server-side for better tracking, lower costs, and higher ROAS.

Mar 24

How to set up the TikTok Conversion API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the TikTok Conversions API.

Mar 13

How to set up the Amazon Conversions API?

This step-by-step guide shows how to use the Amazon Conversions API to future-proof attribution, increase match rates, and unlock smarter retail media bidding.

Mar 10

How to set up the Bing Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Bing Conversions API.

Mar 10

New feature: Segment is now available as a source in AI Decisioning

Learn how you can use AI Decisioning with Segment to power 1:1 customer experiences.

Mar 9

How to set up the Pinterest Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Pinterest Conversions API.

Mar 3

How to set up the Facebook Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Facebook Conversions API.

Feb 9

How to Set Up the Google Conversions API?

Boost ROAS and unlock advanced bidding by feeding cleaner, consented conversion data directly into Google Ads, no browser tracking required.

Feb 5

How to set up the Yahoo Conversions API?

Unlock better campaign performance and accurate measurement by sending cookieless conversion events to the Yahoo Conversions API.

Feb 4

How to set up the Snapchat Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Snapchat Conversions API.

Jan 3

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Sep 12

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Jul 31

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

Jul 31

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

Jul 10

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

Jul 9

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

Jun 24

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

Jun 24

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

Apr 8

The top 10 enterprise CDPs

Learn everything there is to know about the top 10 enterprise CDPs on the market today.

Mar 18

What is Simon Data?

Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.

Mar 18

What is Treasure Data CDP?

Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.

Feb 26

What is Amperity?

Learn all about Amperity CDP, including: core features, capabilities, and product offerings.

Feb 26

What is Adobe CDP?

Learn all about Adobe CDP, including: core features, capabilities, and product offerings.

Feb 9

What is RudderStack?

Learn all about Rudderstack's core features, capabilities, and product features.

Jan 23

What is Reverse ETL? The definitive guide

Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

Jan 22

What is mParticle?

Learn all about mParticle's core features, capabilities, and product offerings.

Jan 8

What is ActionIQ?

Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.

Dec 11

Traditional CDP vs. Composable CDP (what's the difference?)

A tactical guide to understand the key differences in CDP architectures.

Nov 13

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

Nov 13

What is Segment?

Learn all about Segment's core features, capabilities, and the various downsides to the platform.

Oct 12

The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

Oct 1

The evolution of MarTech: an interview with Austin Hay

Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

Sep 26

7 myths about Composable CDPs, busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

Sep 25

What is clickstream data? (Tools + use cases)

Learn how to leverage clickstream to deliver better user experiences.

Aug 8

Customer 360 - what is it and why is it important?

The key to creating unified and actionable customer profiles.

Jul 18

How to power personalization with dbt models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

Jun 20

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

Jun 8

Modernizing ETL in the cloud data warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

May 22

A marketer's guide to attribution modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

Apr 13

How to setup lead scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

Apr 13

The definitive guide to HubSpot lead scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

Apr 10

Saving $1M in marketing spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

Apr 4

How to setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

Mar 30

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

Mar 23

How to setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

Mar 22

How to setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

Mar 1

What's new at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

Feb 27

How to setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

Jan 31

What's new at Hightouch? (Jan 2023)

2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.

Jan 27

What is data integration and how does it work?

Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.

Jan 25

What is data transformation and how does it work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

Dec 5

Redshift vs. Snowflake: the definitive guide

Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.

Dec 2

The best Segment alternatives and competitors

Discover the top alternatives and competitors to Twilio Segment.

Dec 2

The definitive guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

Dec 2

What is operational analytics & why you should use it

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

Nov 18

Data mapping tools: what is the best option for your business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

Oct 31

What's new at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

Sep 9

How to calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

Sep 2

How to calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

Sep 2

How to calculate a lead score in SQL

Learn how you can calculate a lead score in SQL.

Sep 2

How to calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

Aug 24

How do Salesforce Data Pipelines work?

Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.

Aug 24

The definitive guide to Tableau CRM

Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.

Aug 12

How to calculate a SQL (Sales Qualified Lead) in SQL

Learn how you can calculate a sales qualified lead score in SQL.

Aug 12

How to calculate a (MQL) Marketing Qualified Lead in SQL

Learn how you can calculate a marketing qualified lead in SQL.

Aug 12

How to calculate ARR (Annual Recurring Revenue) in SQL

Learn how you can calculate your annual recurring revenue in SQL.

Aug 1

What's new at Hightouch (July 2022)

Check out the latest destinations, and enhancements we've made to our platform and integrations.

Jul 8

Understanding data enrichment: a comprehensive guide

Learn what data enrichment is, why it matters, and how you can implement it today.

Jul 1

What’s new at Hightouch (June 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.

Jun 27

What is a Modern Data Stack? The definitive guide

Learn everything there is to know about the individual components that make up a modern data stack.

May 31

What’s new at Hightouch (May 2022)

It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.

May 13

The definitive guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

May 2

What's new at Hightouch (April 2022)

April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!

Apr 18

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

Apr 6

Hightouch is going multi-region: why you should care about data residency

Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.

Mar 30

Heroku Connect: the definitive guide

Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.

Mar 24

The definitive guide to API integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

Mar 21

Why your alerting should be configurable

Learn how you can adopt configurable alerting across your entire data stack.

Mar 17

What's new at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

Mar 9

What is data ingestion? | The definitive guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

Feb 4

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

Feb 3

What's new at Hightouch in February: templates, auto-mappings, SSO, & filters

See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.

Jan 25

The definitive guide to Conversion APIs & web pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

Dec 22

ETL vs. Reverse ETL: the technical differences

Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.

Dec 20

Azure Synapse vs Snowflake: the definitive guide

Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

Dec 18

7 useful Zapier integrations or “Zaps”

Review 7 most useful Zapier integrations or "Zaps" and learn why Reverse ETL is a simpler solution.

Dec 17

The top 5 most useful Workato integrations & recipes

Review the top 5 Workato integrations and recipes and learn why Reverse ETL is a simpler solution.

Dec 17

The top 5 most useful Tray.io integrations & recipes

Review the top 5 Tray.io integrations and recipes and learn why Reverse ETL is a simpler solution.

Nov 9

Why every tool in the Modern Data Stack needs Git

Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.

Oct 27

Preparing for a new era of advertising with a server-side first integration strategy

Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.

Oct 13

SaaS integration: what it is & why it's important

Learn how SaaS integrations eliminate data silos and the available solutions in the market.

Oct 8

How to enrich Hubspot data in 6 steps

Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.

Oct 8

How to enrich Salesforce data in 6 steps

Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.

Oct 7

BigQuery vs Snowflake: the definitive guide

Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

Oct 1

Looker Actions: the definitive guide

Learn everything about Looker Actions, how it automates workflows to take action on data, where it falls flat, and the alternatives for your data needs.

Sep 27

Matillion: the definitive guide

Learn everything about Matillion and Matillion Data Loader, how they offer ETL & ELT services to solve data integration problems, where they fall flat, and alternatives for your data needs.

Sep 21

The future of data integration: what iPaaS & workflow automation tools got wrong

Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative

Sep 15

Why every marketer needs SQL: interview with Fareed Mosavat (former Director of Product at Slack)

Fareed Mosavat (who has led product teams at Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, barriers he had to overcome, and where he sees the space moving forward

Sep 3

Announcing Hightouch's SOC 2 Type II compliance

Hightouch has achieved SOC 2 Type II compliance for the security, availability, and confidentiality trust service principles.