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Customer Studio

Activate audiences and experiments across channels

Explore, manage, and activate customer data directly from the data warehouse with an entire suite of purpose-built marketer-friendly features.

Your favorite companies use Hightouch to sync data securely at scale.Our customers

Spotify.
Betterment.
NBA.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
Weight Watchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.
Spotify.
Betterment.
NBA.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
Weight Watchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

The Composable CDP

Customer Studio powers a new era of Customer Data Platforms

Data moving from a Data Warehouse, into Hightouch's Customer Studio, and then into various ad networks, analytics tools, and lifecycle tools.

Audience activation made easy

Hightouch syncs audiences from the data warehouse to all the tools your teams rely on. Just define an audience and start syncing. No CSVs required.

Hightouch Audiences user interface.

This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.

Austin Hay.
Ramp

Austin Hay
Head of Marketing Technology at Ramp

See story
Austin Hay.
Ramp

Advanced features

Supercharged marketing teams

Go beyond just a point-and-click audience builder with advanced features that unlock the full value of your customer data.

Data Activation

Sync your customer 360° to all your tools

Sync updated customer profiles to every marketing tool. Personalize marketing with a full view of your customers.

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Sync your customer 360° to all your tools.
Sync your customer 360° to all your tools.

Traits

Enrich profiles with calculated fields

Easily create new, computed fields for personalization and segmentation like 'Last Page Viewed' or 'LTV' in a simple no-code editor.

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Enrich profiles with calculated fields.
Enrich profiles with calculated fields.

Splits

Deliver A/B testing across channels

Build randomized audience splits directly within Hightouch to centrally manage your multivariate testing across channels. Never upload a testing CSV again.

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Deliver A/B testing across channels.
Deliver A/B testing across channels.

Performance

Unlock audience measurement

Get the insights you need to understand how your audiences and experiments are performing across your many marketing channels.

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Unlock audience measurement.
Unlock audience measurement.

Priority Lists

Orchestrate marketing funnels

Quickly coordinate prioritization across any number of your Hightouch audiences. Sync funnel-based audiences to all your marketing platforms in seconds.

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Orchestrate marketing funnels.
Orchestrate marketing funnels.

Insights

Build the optimal audience every time

Visualize the distribution of user characteristics within audiences, or check audience overlaps to better understand who you are targeting. Never build a “bad” audience again.

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Build the optimal audience every time.
Build the optimal audience every time.

Hightouch is a leading platform in the CDP category on G2

G2 Summer 2023, Leader.
G2 Summer 2023, Easiest To Use.
G2 Summer 2023, Best Relationship.
G2 Enterprise, Summer 2023, High Performer.
G2 Summer 2023, Most Implementable.
IntelyCare.

"Our Hightouch users are able to build audiences powering emails, texts, in-app messages, and even ad retargeting across Google and Facebook - all without ever having to interact with the data team."

Ben Tenglesen
VP of Data Science

Gorgias.

"Hightouch allows us to target the same people across the whole garden of advertising and push audiences to different channels so we can ensure the same people see the same ads across the Internet."

Max Sutra
Growth and Demand Gen Lead

Lucid.

"I no longer have to wake up on weekends to upload manual CSV files. With Hightouch, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ad platforms."

Mallory Reese-Bagley
Senior Marketing Operations Manager

Sync data to 200+ tools

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
Salesforce Marketing Cloud
Maxio
Zoho CRM
Gladly
Webflow
ChurnZero
Facebook Product Catalog
Zuora

Hightouch is super easy to use and set up — you click a couple of buttons and the audience is made. Your data team often becomes a bottleneck, but not anymore. The audience builder allows our acquisition team to do the work themselves.

Ryan Newsome.
CompareClub

Ryan Newsome
Head of Data and Analytics at CompareClub

See story
Ryan Newsome.
CompareClub

Activate your data in less than 5 minutes