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Customer Studio

Give any marketer audience building super powers

Explore and activate customer data in minutes with Customer Studio, a suite of powerful no-code features built on top of your cloud data warehouse.

Hightouch Customer Studio

Audiences

Attributes

Events

Indie music fans

Faces of Indie music fans.

Concert attendees

Faces of Concert attendees.

Newsletter subscribers

Faces of Newsletter subscribers.

Add to Audience

Today

Conversion Action

Today

Add to Suppression

Today

Spotify.
NBA.
PetSmart.
Weight Watchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Betterment.
NBA.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
Weight Watchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Warehouse-native audience building

Build and use audiences, all on your own

Personalize email and website experiences

Deliver consistent, hyper-personalized experiences to audiences across channels.

Personalize email 
and website experiences

Target advertisements

Target your best prospects or suppress less valuable audiences on advertising platforms like Meta, Google, TikTok, Snapchat, and more.

Target 
advertisements

Drive experimentation

Set up, execute, and measure A/B tests and hold-out groups on your own, but with the accuracy of an analytics team.

Drive 
experimentation
Ramp.

This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.

Austin Hay

Head of Marketing Technology at Ramp

Read customer story

Customer Studio features

Create audiences without limitations

Leverage every data point you have by activating data directly from your cloud data warehouse. Don’t limit yourself to the rigid structures of traditional Customer Data Platforms.

Activation

Sync your audiences to any CRM, email, or ad platform

Sync updated audiences and customer profiles to 200+ tools. Personalize and target your marketing across all of your channels with all of your data.

See Hightouch integrations

Add syncs

Sync templates are pre-configured to work with this Audience's data source.

Active syncs

Facebook Custom Audiences

Add sync template

Users to Braze
Users to Google Ads
Users to Iterable
Sync your audiences to any CRM, email, or ad platform
Journeys

Orchestrate complex customer journeys

Easily prioritize campaigns across your audiences. Ensure that customers experience cohesive marketing and get the right message at the right time.

Journeys
Orchestrate complex customer journeys
Splits

Run multivariate testing across channels

Build randomized audience splits directly within Hightouch to centrally manage your multivariate testing across channels. Never upload a testing CSV again.

Learn about Splits

Holdout group

2,800

Baseline

Treatment

3,300

18%

Run multivariate testing across channels
Insights

Build the right audience every time

Explore audience sizes and makeup as you build them. Visualize the distribution of user characteristics within audiences, or check audience overlaps to better understand who you are targeting.

Explore Audience Breakdowns

Members

Overlap

High LTV Email Abandoners

2,988 members

1,974 members

Cart Abandoners 2,988

Newsletter Subscribers 1,974

Member overlap 378 or 12.65%

Build the right audience every time
Traits

Create new attributes for personalization in seconds

Easily define new calculated fields for personalization and segmentation like ‘Last Page Viewed’ or ‘Lifetime Value’ without code.

Explore Custom Traits

Define your audience

HasTrait calculation
Sum
Price
of events in
Order Completed

greater than

50th percentile

Where...

and
Add filter
Create new attributes for personalization in seconds

The Composable CDP

Customer Studio is powered by your cloud data warehouse

Hightouch Composable CDP Diagram.

Use your existing data

Leverage all of the customer data you already have in your data warehouse for your marketing.

Pick only the products you need

With a Composable CDP, you can choose only the products you need - like an audience builder.

Learn more about Composable CDPs

See how it works

Take our virtual product tour to see how you can get started building and syncing customer data in minutes, not months.
Hightouch Audiences user interface.

Composable CDPs are more secure

Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.

SOC 2
GDPR
HIPAA
CCPA

See how leading teams activate their data

The Zebra.

"Hightouch is a great tool. My marketing team can now self-serve all our data syncs."

Corey B
Marketing Ops, The Zebra

Gorgias.

"Hightouch allows us to target the same people and push audiences to different channels so the same people see the same ads across the Internet."

Max Sutra
Growth and Demand Gen Lead, Gorgias

Lucid.

"With Hightouch, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ad platforms."

Mallory Reese-Bagley
Senior Marketing Operations Manager, Lucid

Connect to 200+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

See all integrations
PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Stripe
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
MinIO
MariaDB
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP (AMC)
Zoho CRM
Gladly

Activate your data in less than 5 minutes