Give any marketer audience building super powers
Explore and activate customer data in minutes with Customer Studio, a suite of powerful no-code features built on top of your cloud data warehouse.
Audiences
Attributes
Events
Indie music fans
Concert attendees
Newsletter subscribers
Add to audience
Today
Conversion action
Today
Add to suppression
Today
Build and use audiences, all on your own
Personalize emails and websites to deliver consistent experiences to audiences across channels.
Target your best prospects or suppress less valuable audiences on advertising platforms like Meta, Google, and more.
Set up, execute, and measure A/B tests and hold-out groups on your own, but with the accuracy of an analytics team.
“We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.”
Tino Tomasone
Sr. Manager, Database & Audience Management at PetSmart
Explore our virtual tour to learn how to quickly create and activate identity-enhanced audiences directly from your data warehouse.
Talk to a product expert to learn how to quickly create and activate identity-enhanced audiences today.
Create audiences without limitations
Leverage every data point you have by activating data directly from your cloud data warehouse. Don’t limit yourself to the rigid structures of traditional Customer Data Platforms.
Sync your audiences to any CRM, email, or ad platform
Sync updated audiences and customer profiles to 250+ tools. Personalize and target your marketing across all of your channels with all of your data.
Add syncs
Sync templates are pre-configured to work with this Audience's data source.
Active syncs
Add sync template
Orchestrate complex customer journeys
Easily prioritize campaigns across your audiences. Ensure that customers experience cohesive marketing and get the right message at the right time.
Run multivariate testing across channels
Build randomized audience splits directly within Hightouch to centrally manage your multivariate testing across channels. Never upload a testing CSV again.
Holdout group
2,800
Treatment
3,300
+18%
“With Customer Studio, we’re able to build more granular audiences much faster, and we can understand the logic behind them.”
David Cohen
Chief Data Officer at Weight Watchers
Create new attributes for personalization in seconds
Easily define new calculated fields for personalization and segmentation like ‘Last Page Viewed’ or ‘Lifetime Value’ without code.
Define your audience
Where...
Build the right audience every time
Explore audience sizes and makeup as you build them. Visualize the distribution of user characteristics within audiences, or check audience overlaps to better understand who you are targeting.
Members
Overlap
High LTV email abandoners
2,988 members
1,974 members
Cart abandoners 2,988
Newsletter subscribers 1,974
Member overlap 378 or 12.65%
Customer Studio is powered by your cloud data warehouse
We don’t store your data
Hightouch is more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where your data stays safe and sound.
Connect to 250+ tools
Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.
