Meta Custom Audiences
Sync first-party audiences to Meta Ads Manager for better targeting, lookalikes, and suppression across your campaigns.
Upload custom audience lists to Meta to run ads based on certain attributes and events in your database.
Create lookalike audiences on Meta using a subset of your customer lists. Include value metrics to create value-based lookalikes.
Continuously refresh your Meta audiences to keep targeting fresh and comply with opt-out requests.
Improve your Meta Custom Audiences data with Hightouch
Advertising use cases
By integrating your data warehouse with your ad platforms, you can deliver highly targeted and relevant ads to your ideal customer profiles. With accurate and up-to-date data at your fingertips, you can create more effective marketing campaigns that drive engagement and conversions.
E-commerce use cases
Access, process, and analyze customer and product data from across your business. Then activate that data to create personalized, one-to-one experiences in your e-commerce store. Additionally, by keeping product data such as inventory levels and sales trends up-to-date, you can make informed decisions about product offerings and pricing strategies.
All 35+ Meta Custom Audiences integrations
Before Hightouch
Inconsistent and inaccurate data
Laborious and expensive
Brittle and inflexible
After Hightouch
Consistent and accurate
Observable and governed
Scalable and flexible