The Evolution of MarTech: An Interview With Austin Hay
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
October 1, 2023
Our very own Luke Kline sat down with Austin Hay, Head of Marketing Technology at Ramp to discuss his take on the current MarTech landscape.
Austin and Luke talk through:
- The evolution of the marketing technology
- Current trends that are emerging
- Where to focus when building a data stack
- The biggest challenges teams face today
- Comparing the Composable CDP vs Traditional CDP
- Their views on the Cloud Data Warehouse
- How to quantify value of a marketing technology stack
Give it a watch!