Our very own Luke Kline sat down with Austin Hay, Head of Marketing Technology at Ramp to discuss his take on the current MarTech landscape.
Austin and Luke talk through:
- The evolution of the marketing technology
- Current trends that are emerging
- Where to focus when building a data stack
- The biggest challenges teams face today
- Comparing the Composable CDP vs Traditional CDP
- Their views on the Cloud Data Warehouse
- How to quantify value of a marketing technology stack
Give it a watch!
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